Australian creators: land Saudi brands on Josh fast
💡 Quick reality check: Why Saudi brands on Josh matter (and why you should care) Josh is a short-video hotspot in South Asia and MENA-adjacent markets where local creators can reach large engaged Arabic-speaking audiences. Saudi brands are aggressively shifting spend to creator-led advertising (OpenPR, 2026), chasing native content that converts better than banner ads. That means more mid-tier budgets, more mid-term partnerships, and an appetite for cross-promotion formats that actually drive footfall and bookings — especially in travel, retail, F&B, and entertainment. ...