Social-Media-Marketing

Instagram just fired a warning shot across YouTube’s bow. The platform is testing Features — a widescreen, horizontal video format supporting uploads up to 90 minutes long. The trial is currently limited to select creators in the US and Brazil, but the signal is unmistakable: Meta wants a slice of the long-form pie. For Australian creators — especially those of us building sustainable businesses on YouTube — this isn’t just another feature drop. It’s a strategic inflection point. Do you diversify onto Instagram’s new format? Hold the line on YouTube? Run a hybrid model? ...

💡 Why Aussie Advertisers Should Care About Nepal Josh Creators If you’re an Aussie advertiser keen on tapping into fresh, highly engaged markets, Nepal’s Josh creators are where you want to be looking. Josh, a rapidly growing short-video platform popular in Nepal and parts of South Asia, has captivated millions, especially younger crowds who are always hungry for relatable, local content. ...