Twitter Strategies

📢 Why Aussie Brands Should Care About Twitter Live Streaming + China’s Playbook If you’re an Aussie brand trying to crack the code on live streaming promotions on Twitter, you’ve probably noticed the massive buzz around China’s live streaming scene. It’s no secret the Asia-Pacific region is smashing records in live commerce and entertainment, with China leading the charge. Platforms like Douyin (TikTok’s cousin), Bigo Live, and Nimo TV aren’t just about fun—they’ve created an interactive shopping and content experience that’s changing how brands connect with audiences. ...

Understanding Twitter’s Unique Landscape in Australia As of 2023, Twitter remains a significant platform for influencers in Australia, shaped by distinct user demographics and engagement trends. With approximately 5.5 million active users in the country, the Australian Twitter population is relatively small compared to platforms like Facebook or Instagram. However, its users are incredibly engaged, with many turning to Twitter for real-time news, discussions, and trends across various subjects, including sports, politics, and entertainment. ...