If you’re an Aussie brand or content creator looking to crack the Saudi Arabia market, teaming up with the right Facebook influencers is pure gold. Facebook remains a heavyweight platform over there, with millions of active users glued to it daily. But let’s be real — not all influencers are created equal, especially when you’re aiming to connect with Saudi audiences from down under.
In this piece, I’ll break down the top 10 Facebook influencers in Saudi Arabia you should be eyeballing for collabs, how Aussies can work smoothly with them, and what to watch out for in 2025. Whether you’re a marketer at a Sydney startup or a Perth-based blogger wanting to expand your reach, this article is your no-fluff guide to nailing influencer marketing in one of the Middle East’s fastest-growing digital scenes.
📢 Why Saudi Arabia and Facebook Matter for Aussie Marketers
Saudi Arabia is massive on Facebook. Despite the youth flocking to TikTok and Instagram, Facebook’s still clutch for reaching a broader, diverse audience — especially older demographics and professionals. Aussies should note it’s not just about posting ads; it’s about cultural resonance, trust, and language nuance.
Given that the Saudi Riyal (SAR) is the local currency, payment methods usually revolve around bank transfers or digital wallets like STC Pay. Aussies must factor in currency conversion and legal compliance — Saudi Arabia has strict rules around advertising content, especially anything touching on religion, politics, or social norms. Staying compliant is key to avoiding headaches.
💡 How Aussies Can Collaborate with Saudi Facebook Influencers
- Localise your content: Use Arabic or employ a bilingual approach. Many top influencers post in Arabic but also sprinkle in English.
- Respect cultural norms: Saudi audiences value modesty and family-centric content.
- Choose payment methods wisely: Platforms like PayPal might not be widely used; instead, consider wire transfers or third-party payment providers familiar with Gulf markets.
- Leverage Aussie platforms for influencer discovery: BaoLiba, for example, has great tools connecting Aussie marketers with Saudi talent.
📊 Top 10 Saudi Facebook Influencers to Watch in 2025
Here’s a snapshot of 10 influencers you want on your radar. These folks have nailed engagement, cultural fit, and trust — the holy trinity for effective influencer marketing.
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Mohammed Al-Shehri
A lifestyle and tech influencer, Mohammed’s Facebook page pulls in over 3 million followers. He’s known for his relatable tech reviews and Saudi-centric lifestyle posts. -
Noor Al-Fahad
Noor’s beauty and fashion content resonates with Saudi women, boasting 2.5 million followers. She’s a go-to for modest fashion trends. -
Fahad Al-Qahtani
Covering gaming and esports, Fahad has a passionate fanbase. His community is young, engaged, and perfect for brands targeting Gen Z. -
Sara Al-Harbi
A foodie and travel content creator, Sara’s posts inspire Saudis to explore local gems and international cuisine alike. -
Abdullah Al-Mutairi
Known for motivational content and personal development, Abdullah’s influence cuts across age groups, hitting 2 million followers. -
Lama Al-Salem
Lama shares family life and educational content, highly trusted by young parents in Saudi Arabia. -
Yousef Al-Dossary
A comedian and entertainer, Yousef’s viral Facebook videos have earned him 3.2 million fans. -
Reem Al-Jaber
Reem’s health and wellness tips attract a niche but devoted following interested in fitness and holistic living. -
Tariq Al-Hassan
Tech entrepreneur and startup mentor, Tariq appeals to Saudi’s business-minded crowd. -
Huda Al-Otaibi
Huda’s art and culture page celebrates Saudi heritage with a modern twist, attracting creatives and culture buffs.
❗ What Aussie Marketers Must Know Before Diving In
- Cultural sensitivity: Avoid anything controversial. Saudi Arabia is conservative, and your influencer partners will be gatekeepers.
- Contracts and transparency: Always get formal agreements in place. Some Aussie brands underestimate this and lose out on accountability.
- Payment terms: Clarify timelines and methods upfront. Currency fluctuations can impact costs.
- Content approval: Saudi influencers often require pre-approval from local authorities or sponsors, so plan ahead.
### People Also Ask
Who are the most popular Facebook influencers in Saudi Arabia?
The list above covers the cream of the crop in 2025. Influencers like Mohammed Al-Shehri and Noor Al-Fahad lead with millions of followers and high engagement rates.
How can Australian brands collaborate with Saudi Facebook influencers?
Australian brands should localise content, respect cultural norms, choose suitable payment methods, and use platforms like BaoLiba to find trusted Saudi influencers.
Is Facebook still effective for influencer marketing in Saudi Arabia?
Absolutely. While TikTok and Instagram are growing, Facebook remains a powerhouse for broad demographic reach and trusted content sharing in Saudi Arabia.
📢 Final Thoughts
Entering the Saudi Arabia market via Facebook influencers is no walk in the park, but with the right mates on board, it’s pure magic. Aussies must stay sharp on cultural nuances, legal frameworks, and payment logistics to make collabs work. The 10 influencers listed here represent the best entry points for your brand or content ventures in 2025.
According to data and market vibes from 2025 May, Saudi Arabia’s Facebook influencer scene is booming and only set to grow. Keep your ear to the ground and your wallet ready.
BaoLiba will continue updating Australia’s influencer marketing trends — stay tuned and follow us for the latest insider tips and real-deal strategies.
