If you’re an Aussie advertiser or content creator keen on tapping into the Saudi market, teaming up with the right Facebook influencers is your fast track to success. Saudi Arabia’s digital scene is booming — and Facebook remains a heavyweight platform for reaching millions across the Kingdom.
As of May 2025, Saudi Arabia’s social media landscape is more vibrant than ever, with Facebook influencers playing a pivotal role in shaping trends and consumer behaviour. For Australian businesses and creators looking to crack this market, knowing who to work with on Facebook can save you time, money, and heaps of guesswork.
In this guide, I’ll break down the top 10 Facebook influencers in Saudi Arabia you should have on your radar right now, plus some Aussie-flavoured tips on making these collaborations sing — from payment methods to legal dos and don’ts.
📊 Why Saudi Arabia and Facebook?
Saudi Arabia’s population is young and digitally savvy. Despite the global rise of TikTok and Instagram, Facebook holds its ground with a broad demographic reach, especially among families and professionals. For Australian brands in sectors like fashion, tech gadgets, health, and travel, Facebook influencers in Saudi offer authentic access to engaged audiences.
Plus, Saudi users tend to trust influencers deeply, making influencer marketing highly effective. The catch? You need to pick influencers with real clout and cultural resonance — no fakes, no bots.
💡 How Aussies Can Collaborate with Saudi Facebook Influencers
Payment and Currency
Most Saudi influencers prefer payments in Saudi Riyal (SAR), but as an Aussie advertiser, you can easily convert AUD to SAR via platforms like Payoneer or Wise. Bank transfers remain popular, but PayPal is also accepted for smaller gigs.
Legal and Cultural Considerations
Saudi Arabia’s advertising laws are strict. Content must respect local customs and Islamic values. Avoid anything too risqué or controversial. Work with influencers who understand these boundaries — they’re your best guide to culturally appropriate messaging.
Aussie Examples
Australian brands like Billabong and Aesop have successfully collaborated with Middle Eastern influencers by localising campaigns and using multi-channel approaches. A local Aussie agency like The Social Collective specialises in bridging Aussie brands with Gulf influencers, making the process smoother.
🔥 Top 10 Facebook Influencers in Saudi Arabia You Need to Know
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Faisal Al Basri
A tech and lifestyle maestro, Faisal’s Facebook page commands millions of followers hungry for the latest gadgets and lifestyle trends. Perfect for Aussie tech brands wanting credibility in the Saudi market. -
Sarah Al-Mutairi
An influential fashionista with a focus on modest fashion, Sarah’s collaborations have boosted both local and international brands. She’s a go-to for Aussie fashion labels launching in Saudi. -
Omar Al-Shammari
Fitness and wellness guru whose Facebook live workouts and health tips attract a loyal audience. Great for Aussie health supplements and fitness gear. -
Lana Al-Shehri
Foodie and home chef, Lana’s content mixes traditional Saudi dishes with modern twists. Aussie food and beverage brands can tap her for authentic engagement. -
Mohammed Al-Faraj
Travel influencer showcasing Saudi’s hidden gems, appealing to Saudi’s growing domestic tourism trend. Perfect for Aussie travel agencies targeting Saudi travellers. -
Noura Al-Qahtani
Beauty influencer with detailed tutorials and product reviews. Ideal for Aussie cosmetics and skincare brands wanting to break into the Saudi market. -
Abdullah Al-Rashid
Entrepreneur and business influencer sharing startup tips and market insights. Aussie B2B brands and fintech companies can find a solid audience here. -
Huda Al-Harbi
Mom blogger focusing on parenting and family lifestyle. Perfect match for Aussie baby products and family services. -
Fahad Al-Dossari
Automotive enthusiast with a passion for cars and tech gadgets. Aussie automotive brands and electronics can leverage his authority. -
Reem Al-Johani
Social activist and education advocate, Reem’s audience trusts her insights on community and social issues. Ideal for Aussie NGOs or educational services aiming to connect locally.
📢 People Also Ask
Who are the top Facebook influencers in Saudi Arabia for brands?
The top influencers span niches like tech, fashion, fitness, food, and travel — names like Faisal Al Basri and Sarah Al-Mutairi lead the pack with millions of engaged followers.
How can Australian companies pay Saudi influencers?
Most Saudi influencers accept payments in Saudi Riyal via bank transfers, Payoneer, or PayPal. Using currency conversion services like Wise makes this hassle-free.
What should Aussies consider when working with Saudi influencers?
Respect the cultural and legal landscape — steer clear of sensitive topics, and ensure your campaign aligns with Islamic values and Saudi advertising regulations.
💡 Pro Tips for Aussie Advertisers Going Saudi on Facebook
- Localise your content: Work with influencers who can adapt your message to resonate with Saudi culture and language nuances.
- Verify followers: Avoid bots and fake engagement by using tools like Social Blade or HypeAuditor.
- Use BaoLiba: Platforms like BaoLiba can connect you directly to verified Saudi influencers and handle contracts, payments, and campaign tracking.
- Multi-channel approach: Combine Facebook influencer campaigns with Instagram and TikTok to cover the full Saudi social media spectrum.
- Legal check: Always have a local legal advisor review your campaign content for compliance.
📊 Final Thoughts
Saudi Arabia’s Facebook influencer scene is a goldmine waiting for Aussie advertisers and creators who get the local vibe right. These 10 influencers are proven game-changers, but success depends on cultural respect, smart payments, and genuine partnerships.
Keep your ear to the ground — according to data from May 2025, influencer marketing in Saudi continues to grow at double digits year-on-year, especially on Facebook.
BaoLiba will continue updating Australia’s community on the latest global influencer marketing trends. Stay tuned and smash your Saudi campaigns with the right partners.
