If you’re an Aussie brand or content creator keen on cracking into the Saudi Arabia market, partnering with the right Facebook influencers is your golden ticket. As of May 2025, the digital landscape in Saudi is booming, and Facebook remains a heavyweight platform for reaching millions of engaged users. But who are the top players you should be eyeing for collaborations? Let’s dive into the 10 Facebook influencers in Saudi Arabia that Aussies should seriously consider working with — complete with some local context to make your campaign a winner.
📢 Why Saudi Arabia and Facebook Matter for Australian Marketers
First off, a quick reality check. Saudi Arabia’s social media penetration is sky-high, with over 70% of the population active on Facebook. For Aussie brands looking to export products or services, this isn’t just a market; it’s a digital goldmine. Plus, with the Australian dollar (AUD) being stable, and payment platforms like PayPal and Wise widely accepted, handling cross-border transactions is smoother than ever.
Remember, Saudi Arabia’s culture and legal environment are unique. Content needs to respect local customs and Islamic values, so partnering with influencers who understand this is non-negotiable. Plus, Aussie ads must comply with Saudi advertising laws, so working with local experts or platforms like BaoLiba that know the ropes can save you heaps of headaches.
💡 How Aussie Brands Can Work with Saudi Facebook Influencers
From cosmetics to tech gadgets, Aussie brands have a lot to offer Saudi consumers. The key is to approach influencer partnerships with a tailored strategy:
- Localised Content: Saudis respond well to content in Arabic, but many also engage with English posts, especially among younger demographics. Collaborate with influencers who can deliver bilingual content.
- Payment & Contracts: Use secure, AUD-friendly payment methods. Draft clear contracts that outline deliverables, timelines, and cultural compliance.
- Campaign Types: Consider product reviews, live sessions, giveaways, and culturally relevant storytelling. Saudi Facebook influencers often mix personal stories with brand promos to keep their audience hooked.
📊 Top 10 Facebook Influencers in Saudi Arabia You Should Collaborate With
Here’s the rundown of the hottest Saudi Facebook influencers who can help Aussie marketers crack this lucrative market:
- Lojain Omran
- Niche: Lifestyle & Fashion
- Why: One of Saudi’s most trusted voices, Lojain blends style with substance. Perfect for Aussie fashion or beauty brands.
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Followers: 12M+
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Ahmed Al Shugairi
- Niche: Social Awareness & Education
- Why: Known for deep social insights, ideal for brands with a cause or educational angle.
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Followers: 9M+
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Nojoud Al Shammari
- Niche: Health & Wellness
- Why: Perfect for Aussie health, supplements, and fitness products.
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Followers: 7M+
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Mashael Alrajhi
- Niche: Jewellery & Luxury Lifestyle
- Why: She’s the go-to for luxury brands targeting Saudi’s affluent crowd.
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Followers: 6.5M+
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Fahad Albutairi
- Niche: Comedy & Entertainment
- Why: If your Aussie brand wants to add some humour and local flavour, Fahad’s your man.
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Followers: 5M+
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Huda Kattan (Saudi branch focus)
- Niche: Beauty & Makeup
- Why: Although globally famous, Huda’s localised campaigns provide solid ROI.
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Followers: 10M+
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Muna AbuSulayman
- Niche: Social Issues & Women Empowerment
- Why: Great for brands supporting gender equality or social progress.
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Followers: 4.5M+
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Tareq Al Harbi
- Niche: Travel & Lifestyle
- Why: Australian outdoor brands or tourism services can tap into Tareq’s audience.
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Followers: 3.8M+
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Dalal AlDoub
- Niche: Fashion & Influencer Lifestyle
- Why: Younger Saudi females adore her, ideal for trendy Aussie fashion lines.
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Followers: 5.5M+
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Fouz Alfahad
- Niche: Beauty & Skincare
- Why: Highly engaged audience, perfect for Aussie skincare and natural products.
- Followers: 6M+
📢 People Also Ask
Who are the most effective Facebook influencers in Saudi Arabia for Aussie brands?
The list above features influencers with strong engagement rates, cultural relevance, and proven collaboration success. Lojain Omran and Ahmed Al Shugairi stand out for lifestyle and social causes, while Huda Kattan dominates beauty niches.
What payment methods do Australian marketers use when working with Saudi influencers?
Most Aussie marketers prefer PayPal, Wise, or direct bank transfers in AUD. BaoLiba also supports secure payments tailored for cross-border influencer deals.
How do I ensure my Facebook ad complies with Saudi Arabian regulations?
Collaborate with local influencers who understand Saudi’s advertising laws. Using platforms like BaoLiba can help you navigate content restrictions and cultural sensitivities.
❗ What Aussie Marketers Need to Watch Out For
- Cultural Sensitivity: Avoid content that clashes with Saudi’s conservative values. Double-check with your influencer on content before posting.
- Payment Timing: International transfers can take time; plan your campaign budget accordingly.
- Language Nuances: Arabic dialects differ; make sure the influencer’s style fits your target demographic.
📊 Final Thoughts
Collaborating with Saudi Facebook influencers offers Australian brands a direct route into a vibrant and digitally savvy market. By May 2025, data shows that influencer marketing in Saudi Arabia is not just effective but essential for capturing attention and building trust. Use localised content, pick influencers who get the culture, and leverage secure payment methods to maximise your ROI.
BaoLiba will continue updating the latest influencer marketing trends in Australia and beyond, helping you stay ahead of the curve. Keep an eye on us for more real-deal, practical insights!
