If you’re an Aussie brand or content creator keen on tapping into Brazil’s booming market, LinkedIn is your golden ticket. It’s not just about throwing ads at a massive audience — it’s about working with the right influencers who have solid clout on the platform, known as Lked in the biz. As of 2025 May, Brazil continues to be a hotspot for professional networking and B2B marketing, making it prime territory for collaborations that convert.
Here’s the lowdown on the top 10 LinkedIn influencers in Brazil you should be sliding into DMs with — plus tips on how to handle collabs from down under, including payment, legal bits, and local Aussie marketing flavour.
📢 Why Brazil and LinkedIn Make a Perfect Pair for Aussie Marketers
Brazil’s LinkedIn scene is booming — a vibrant mix of entrepreneurs, corporate leaders, and sector experts who are seriously engaged. For Aussie advertisers, this means you’re not just talking to randoms; you’re reaching decision-makers and niche communities hungry for global partnerships.
Considering Aussie dollars, payment gateways like PayPal and Stripe work seamlessly for international influencer deals. Local Aussie brands like Canva and Atlassian have nailed global influencer marketing by respecting regional nuances and compliance — so you can too.
💡 The Top 10 LinkedIn Influencers in Brazil You Need to Know
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Ricardo Amorim – Economist and top business commentator. If you want insights that mix macroeconomics with practical business tips, he’s your guy.
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Camila Farani – Known as Brazil’s “Shark Tank” investor, Camila rocks the startup and investment scene.
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Guilherme Benchimol – Founder of XP Inc., the go-to for fintech and investment sectors.
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Luiza Trajano – Retail titan and female empowerment advocate, excellent for lifestyle and leadership collabs.
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Tallis Gomes – The entrepreneur behind Easy Taxi and Singu, perfect for tech and innovation campaigns.
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Martha Gabriel – Marketing and digital transformation expert – she brings sharp insights on digital trends.
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André Street – Co-founder of Stone Pagamentos, influential in payments and financial tech.
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Bel Pesce – Entrepreneur and motivational speaker, perfect for personal development and education niches.
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Eduardo L’Hotellier – CEO at Hotmart, a big name in digital product sales and creator economy.
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Cristina Junqueira – Co-founder of Nubank, a fintech powerhouse driving digital banking in Brazil.
These influencers aren’t just popular—they’re trusted voices with engaged audiences. Partnering with them means your message isn’t lost in the noise.
📊 How Aussie Advertisers Can Work Smoothly with Brazilian LinkedIn Influencers
Know the Payment Landscape
Paying in Aussie dollars (AUD) is standard, but most Brazilian influencers expect payments in USD or BRL (Brazilian Real). Use reliable services like Wise or Payoneer to avoid rip-offs on conversion fees. Always confirm payment terms upfront.
Comply with Legal and Cultural Norms
Brazilian law is strict on advertising disclosures—make sure influencer partnerships are transparent. Aussie marketers must respect Brazil’s data privacy rules (similar to GDPR) and avoid aggressive sales pitches that might backfire culturally.
Leverage Australia’s Social Media Strengths
Use LinkedIn’s native tools for sponsored content and collabs. Aussie brands like Envato have done well by combining local Aussie creative style with Brazilian influencers’ deep market insights. Don’t forget to localise content — a one-size-fits-all approach won’t fly.
❗ Common Questions About Collaborating With Brazilian LinkedIn Influencers
What makes LinkedIn influencers in Brazil unique?
They blend professional expertise with authentic storytelling, often sharing real business challenges and wins. This mix builds trust and engagement beyond typical influencer fluff.
How can Aussie marketers measure ROI on these collaborations?
Track engagement metrics like leads generated, content shares, and direct enquiries. Tools like LinkedIn Analytics and Google Analytics are your mates here.
Are there language barriers to watch out for?
Portuguese is Brazil’s main language, but many top influencers publish bilingual content or English posts. Still, localising your pitch and campaign materials is key to winning hearts.
💡 Pro Tips for Aussie Brands Entering Brazilian Markets via LinkedIn
- Start with micro-influencers before jumping to big names—this builds authentic connections.
- Use Australian payment platforms that support multiple currencies to ease transactions.
- Keep an eye on Brazil’s evolving ad laws to stay compliant and avoid headaches.
- Blend Aussie directness with Brazilian warmth — they love a good chat and relationship building.
📢 Wrapping It Up
If you’re serious about Brazil’s market in 2025 and beyond, collaborating with the 10 top LinkedIn influencers in Brazil is a smart play. These influencers bring credibility, reach, and niche expertise that no paid ad can match. For Aussie advertisers, it’s about mixing local savvy with global reach — and BaoLiba is here to help you nail that combo.
BaoLiba will keep updating Australia’s influencer marketing trends, so stay tuned and follow us for the latest in global collabs and insider tips.
