Looking to tap into Thailand’s vibrant Pinterest scene from Australia? Whether you’re an Aussie brand or a local content creator wanting to expand into Southeast Asia, teaming up with the right influencers can be a game changer. As of May 2025, Thailand’s Pinterest landscape is booming, and savvy marketers from Oz are jumping on board to reach that engaged, creative audience.
In this article, we’ll break down the top 10 Pinterest influencers in Thailand you should seriously consider collaborating with. Plus, you’ll get some practical tips on how Aussie brands and creators can work with them, handle payments in AUD, and stay compliant with local laws and Aussie advertising standards.
📢 Why Thailand and Why Pinterest
Pinterest might not be the first social platform Aussie marketers think of when it comes to Thailand, but hear me out. Unlike Instagram or TikTok, Pinterest is a visual search engine — users are hunting for inspiration, ideas, and products, making it gold for brands in fashion, beauty, homewares, travel, and food.
Thai Pinterest users are mostly millennials and Gen Z, hungry for fresh, authentic content. Collaborating with local influencers who understand cultural nuances means your campaign will resonate better and convert higher. Plus, Pinterest’s evergreen content lifespan is way longer than most social posts, giving you ongoing traffic and sales.
💡 How Aussie Brands Can Collaborate Smoothly
Working with Thai Pinterest influencers from Australia isn’t rocket science, but there are a few things to keep in mind:
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Payment methods: Most Aussie businesses prefer paying via bank transfer or PayPal in AUD. Many Thai influencers are set up to accept PayPal, but some might prefer local e-wallets like TrueMoney or bank transfer in THB. Use a platform like BaoLiba to streamline payments and currency exchange.
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Contracts & compliance: Aussie advertising law demands transparency — always ensure influencers disclose sponsored content clearly. Local Thai influencers are savvy with this, but it’s good to spell out the rules in your agreement.
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Content collaboration: Pinterest favours high-quality, vertical images or videos. Encourage influencers to create original pins that link back to your Aussie website or e-commerce store.
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Cultural relevance: Thai influencers know their audience best. Trust their creative instincts to weave in local trends, holidays, or cultural motifs into their pins.
📊 Top 10 Pinterest Influencers in Thailand to Watch in 2025
Here’s a no-fluff list of Thai Pinterest stars who are crushing it and worth your collab dollars. These creators cover niches from fashion and beauty to travel and home decor — perfect for Aussie brands wanting to dip toes into Thailand’s market.
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Mint Jiranan
Niche: Fashion & Lifestyle
Why follow: Mint’s pins are pure street style inspo with a Thai twist. Great for Aussie fashion brands targeting young urbanites. -
Ploy Chariya
Niche: Beauty & Skincare
Why follow: Ploy’s tutorials and product reviews have huge engagement. Ideal for Aussie skincare or cosmetics brands. -
Nong Nut
Niche: Food & Recipes
Why follow: Nut’s mouth-watering Thai recipes with step-by-step pins can help Aussie food brands and kitchenware sellers enter Thai homes. -
Tarn Ploy
Niche: Travel & Adventure
Why follow: She showcases hidden gems in Thailand, perfect for Aussie travel agencies or outdoor gear brands. -
Boom Saharat
Niche: Home Decor & DIY
Why follow: Boom’s clean aesthetic and DIY tips attract home lovers; great for Aussie furniture or lifestyle brands. -
Ying Yim
Niche: Wellness & Fitness
Why follow: Ying’s motivational pins and wellness tips resonate with health-conscious Thais. Aussie health supplements can tap in here. -
Fah Chanika
Niche: Parenting & Family
Why follow: Fah’s content is gold for brands selling kids’ products or family services in both markets. -
Golf Pawan
Niche: Tech & Gadgets
Why follow: Golf’s reviews and gadget pins bring in tech-savvy younger audiences — a sweet spot for Aussie consumer electronics. -
Bee Chayanee
Niche: Art & Crafts
Why follow: Bee’s colourful pins inspire creativity. Perfect fit for Aussie craft supplies and DIY brands. -
Aum Napat
Niche: Sustainable Living
Why follow: Aum advocates eco-friendly life. Aussie green brands and eco startups can leverage this audience.
❓ People Also Ask
What makes Pinterest influencers in Thailand unique?
Thai Pinterest influencers blend traditional culture with modern trends, offering visually rich and creative content that appeals to both locals and tourists. Their deep knowledge of local tastes helps brands connect authentically.
How do Aussie marketers pay Thai influencers?
Most Aussie marketers use PayPal or international bank transfers, paying in AUD. Some influencers accept local e-wallets too. Platforms like BaoLiba help make payments smooth, secure, and compliant.
Can Pinterest influencers help Aussie brands enter Thailand?
Absolutely. Pinterest’s visual search helps product discovery. By collaborating with Thai influencers, Aussie brands get localised content and audience trust, boosting chances of success.
📢 Aussie Success Story: Koala Mattress x Thai Pinterest Collab
Koala Mattress, an iconic Aussie brand, recently teamed up with Thai Pinterest influencer Mint Jiranan to promote their eco-friendly mattresses in Thailand. Mint created pins featuring cosy bedroom setups with Koala’s products, linking back to a Thai-language landing page. Result? A 30% spike in cross-border sales and heaps of new Aussie followers in Thailand.
💡 Practical Tips for Aussie Advertisers
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Use Aussie platforms like BaoLiba to find and manage Thai influencers. They help with vetting, payments, and content approval, all in AUD.
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Localise your campaigns. Don’t just translate — adapt your messaging and visuals for Thai culture and Pinterest’s format.
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Monitor KPIs like click-through rates, saves, and follower growth. Pinterest analytics tools are your mate here.
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Keep communication clear and respectful of time zones — Thailand is 3 hours behind Sydney.
❗ Risk Reminder
Be mindful of intellectual property laws and advertising standards in both countries. Also, watch out for fake followers or engagement — always vet influencers thoroughly.
Final Thoughts
Getting your Aussie brand in front of Thailand’s Pinterest users isn’t just possible, it’s smart. With these 10 top Thai Pinterest influencers, you have a direct line to a hyper-engaged, visually-driven audience. As of May 2025, the timing couldn’t be better with Pinterest’s growth and Aussie-Thai trade ties strengthening.
BaoLiba will keep updating Australia’s influencer marketing trends, so keep an eye on us for more insider tips and fresh collab opportunities. Let’s get those pins popping and sales soaring!
