If you’re an Aussie advertiser or content creator keen on tapping into the Thai market, Pinterest is an absolute goldmine. As of May 2025, Pinterest’s user base in Thailand is booming, with creatives and trendsetters sharing everything from food hacks to fashion inspo. For Australian brands looking to extend their reach, hooking up with the top Thailand Pinterest influencers can seriously up your game.
In this piece, we’ll break down the top 10 Pinterest influencers in Thailand you should watch and work with, how Aussies can collaborate smartly, what payment methods to expect, and the local marketing culture. No fluff, just the real-deal insights to help you make bank in this vibrant market.
📢 Why Pinterest and Thailand are a Match Made in Heaven
Pinterest is not just another social media platform — it’s a discovery engine. Thai users flock here especially for lifestyle, travel, beauty, and DIY content. Unlike Instagram or TikTok, Pinterest content has a longer shelf life, making influencer collaborations a solid long-term investment.
For Aussie businesses, Thailand represents a sweet spot: a young, tech-savvy population hungry for fresh brands and ideas, plus cultural ties through tourism and trade. But here’s the kicker — you can’t just slap on the same Aussie marketing playbook. You need localised content that speaks the Thai Pinterest vibe, and that’s where local influencers shine.
💡 How Aussie Advertisers Should Approach Thai Pinterest Influencers
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Speak their language (literally and culturally). English-only pins won’t fly. Work with influencers who create Thai-language or bilingual content. Think of it as your key to authenticity.
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Use AUD-friendly payment channels. Thai influencers often prefer local e-wallets like TrueMoney or bank transfers in Thai Baht, but many also accept PayPal or even Wise for smoother international payments. Always clarify upfront to avoid awkward delays.
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Keep it legal. Australia’s advertising standards (ASB) emphasise transparency. Make sure your Thai influencer partners disclose sponsorships properly — it’s good practice and keeps your brand safe.
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Leverage BaoLiba. Platforms like BaoLiba help Aussie marketers find vetted Thai influencers with Pinterest expertise, making collaboration seamless and reliable.
📊 Top 10 Pinterest Influencers in Thailand to Watch in 2025
Here’s the lineup of the Thai Pinterest queens and kings who consistently drive engagement and conversions:
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Nongpanee – Queen of Thai street food recipes, her pins blend mouth-watering photos with step-by-step guides. Perfect for Aussie F&B brands wanting to enter Thai kitchens.
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Sirinlada Style – A fashionista who nails traditional Thai aesthetics mixed with modern urban looks. Great for Aussie labels wanting to showcase cultural fusion.
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ThaiTravelTales – Travel blogger with killer pins on hidden Thai gems. Ideal for Aussie tourism operators targeting adventurous travellers.
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CraftyBaan – DIY and home decor influencer specialising in Thai crafts with a modern twist. A match made in heaven for Aussie handmade or eco-friendly brands.
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BeautyByPloy – Skincare and makeup guru focusing on natural Thai ingredients. Aussie beauty brands with a green angle, take note.
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TheTechThai – Pins about tech gadgets and app reviews popular with Thai millennials. Aussie tech startups could score big here.
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FitFamThailand – Health and fitness influencer sharing workout tips and local wellness trends. Aussie supplement or activewear brands, this one’s for you.
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MomLifeBangkok – Parenting and lifestyle influencer showcasing urban Thai family life. Ideal for Aussie baby products or family services.
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GreenThumbTH – Gardening enthusiast promoting sustainable living with a Thai flavour. Perfect for Aussie brands in eco-conscious homeware or gardening.
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StreetArtTH – Highlighting Thailand’s urban art scene, this influencer connects with young creatives. Aussie streetwear or art supplies brands, take note.
❗ People Also Ask
How do Australian brands collaborate with Pinterest influencers in Thailand?
Start by identifying influencers whose audience matches your target market. Use platforms like BaoLiba to streamline outreach, negotiate terms, and manage payments in AUD or THB. Collaborations usually involve sponsored pins, boards, or product reviews tailored to Thai trends.
What payment methods do Thai influencers prefer?
While PayPal is common for international payments, many Thai influencers appreciate local e-wallets like TrueMoney or direct bank transfers in Thai Baht. Discuss payment preferences early to avoid hiccups.
Can Aussie advertisers use Pinterest ads alongside influencer campaigns in Thailand?
Absolutely. Combining paid Pinterest ads with influencer content boosts reach and credibility. Aussie marketers often run promoted pins featuring influencer content to maximise engagement.
📢 Aussie Brands Nailing It with Thai Pinterest Influencers
Aussie skincare brand Go-To Skincare partnered with BeautyByPloy last year to launch a campaign promoting natural ingredients, resulting in a 35% sales boost in the Thai market. Similarly, tourism operator Aussie Escape teamed with ThaiTravelTales, creating a Pinterest board showcasing Aussie outback tours tailored for Thai travellers, which sparked a surge in bookings.
💡 Quick Tips for Aussie Advertisers Entering Thailand via Pinterest
- Localise your pins fully — language, visuals, and cultural references matter.
- Keep influencer content evergreen; Pinterest’s searchability means your campaign can deliver results for months.
- Use BaoLiba to avoid the usual headaches of influencer vetting and contract management.
- Budget for ongoing relationship building — Thai influencers appreciate genuine partnerships over one-off deals.
📊 Wrapping Up
As of May 2025, Thailand remains a vibrant, rapidly growing Pinterest market packed with influencers ready to amplify Aussie brands. These top 10 influencers are your shortcut to authentic engagement and local credibility.
Remember, Pinterest isn’t just a platform; it’s a discovery journey. Nail your collaborations with these Thai influencers, and you’ll be riding the wave of cross-border marketing success.
BaoLiba will keep updating you on Australia’s influencer marketing trends, especially as global platforms and markets like Thailand evolve. Stay tuned and keep hustling!
