If you’re an Aussie brand or content creator keen on tapping into the vibrant Thailand market, Pinterest is a goldmine you can’t ignore. As of 2025 May, Pinterest remains a go-to platform for inspiration-hungry Thais, especially in lifestyle, travel, fashion, and food niches. But here’s the catch—collaborating with the right Thai influencers can make or break your campaign’s success. So, let’s cut the fluff and dive into the top 10 Pinterest influencers in Thailand you should seriously consider working with.
📢 Why Pinterest and Why Thailand
Pinterest isn’t just about pinning pretty pics; it’s a powerhouse for discovery and purchase intent. Aussies know the drill—Pinterest drives mad traffic and conversions, especially in niche markets like home décor, beauty, and wellness. Thailand’s Pinterest scene is buzzing with creators who have a tight grip on local trends and a global reach. If you’re targeting Thai consumers or want to leverage Thai aesthetics in your campaigns, these influencers are your shortcut.
Plus, Australia-Thailand trade ties and cultural exchanges are growing stronger. Aussie brands like Koala and Bondi Sands have seen the benefit of localised content. Collaborating with Thai Pinterest influencers opens doors to authentic engagement and trust, crucial for long-term brand loyalty.
💡 How Aussie Brands Should Approach Thai Influencers on Pinterest
Working with Thai influencers isn’t just about throwing money at them. Here’s a quick rundown on what Aussie advertisers need to keep in mind:
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Payment Methods: Most Thai influencers prefer bank transfers or e-wallets like TrueMoney or Rabbit LINE Pay. Pay in AUD or THB depending on the contract, but clarify currency conversions upfront to avoid surprises.
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Contracts and Legalities: Thailand has strict advertising laws, especially around endorsements. Aussie brands should ensure contracts comply with both countries’ regulations, including clear disclosure of sponsored content as per ACMA and Thailand’s NBTC guidelines.
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Content Style: Thais love vibrant, culturally rich, and aspirational content. Aussie brands should encourage influencers to blend local flavour with your brand message—think street food meets Aussie surf vibes.
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Payment Terms: Typically, Thai creators expect 30-50% upfront, balance on delivery. Be ready to negotiate but keep it professional and transparent.
📊 Top 10 Pinterest Influencers in Thailand to Collaborate With
These creators have nailed Pinterest content and bring serious clout in their niches. They’re worth every cent if you want authentic reach in Thailand.
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@ThaiTravelsOfficial
Specialises in travel guides and hidden gems. Perfect for Aussie tourism brands looking to attract young Thai travellers. -
@BangkokFoodieBabe
Food and street eats influencer with a huge following. Ideal for Aussie food brands or kitchenware companies. -
@SiamStyleGuru
Fashion and lifestyle influencer blending traditional Thai styles with modern trends. Great for Aussie fashion labels. -
@ChiangMaiCrafts
Focuses on handmade crafts and sustainable living. Perfect for Aussie eco-friendly brands. -
@ThaiWellnessVibes
Wellness and beauty influencer promoting Thai herbs and holistic health. A solid match for Aussie health and skincare products. -
@ModernMekong
Covers lifestyle and travel along the Mekong River. Useful for Aussie outdoor gear and travel accessories. -
@UrbanBangkokChic
Urban lifestyle and interior décor influencer with a chic, minimalist aesthetic. Spot-on for Aussie homeware brands. -
@ThaiTechTrends
Tech and gadgets with a local twist. If you’re an Aussie startup or tech company, this influencer’s your guy. -
@IsaanFoodLove
Dedicated to Northeastern Thai cuisine and culture. Great for Aussie food exporters wanting to tap niche Thai markets. -
@SustainableThaiLiving
Focuses on eco-friendly lifestyle and zero waste. Perfect for Aussie brands with green credentials.
❗ People Also Ask
How to find the right Pinterest influencer in Thailand for my Aussie brand?
Start by researching influencers who align with your brand values and target audience. Use tools like BaoLiba or local Thai social platforms to vet their engagement rates and authenticity. Don’t just chase follower numbers; look for genuine community interaction.
What’s the best way to pay Thai Pinterest influencers?
Bank transfers in THB or e-wallet payments like TrueMoney are common. Aussie brands should clarify currency and payment terms upfront. Using platforms like PayPal can work but may incur fees and delays.
Are there legal risks when working with Thai influencers?
Yes, both Australia and Thailand have regulations on influencer marketing. Ensure clear contracts, proper disclosure of sponsored content, and compliance with local advertising laws to avoid fines or reputational damage.
📢 Marketing Trends in Australia and Thailand as of May 2025
In 2025 May, Aussie brands are accelerating their cross-border influencer marketing efforts, with Thailand topping the list for Southeast Asia. Pinterest’s visual-first format aligns perfectly with Thai consumers’ preference for discovery and inspiration pre-purchase. Aussie marketers are increasingly adopting data-driven influencer selection and localised storytelling to hit the sweet spot.
💡 Pro Tips for Aussie Advertisers Working with Thai Pinterest Influencers
- Use BaoLiba’s platform to access vetted Thai creators and manage campaigns smoothly.
- Localise your messaging—don’t just translate, adapt.
- Leverage Pinterest analytics to track which pins and boards drive conversions.
- Consider time zone differences; schedule posts when Thai audiences are most active.
- Build long-term partnerships, not one-off gigs. Thai influencers value loyalty and collaboration.
Final Thoughts
Diving into Thailand’s Pinterest influencer market is no walk in the park, but the payoff is massive if done right. Aussie brands and creators who understand local nuances, legal frameworks, and payment preferences will crush it in 2025 and beyond. Keep an eye on those top 10 influencers and start building genuine connections now.
BaoLiba will continue updating Australia’s influencer marketing trends, so stay tuned and follow us for the latest insights.
