Snapchat’s still a beast when it comes to grabbing the younger crowd’s eyeballs, especially in Canada where it’s buzzing hard. If you’re an Aussie brand or creator eyeing cross-border action, teaming up with top Canadian Snapchat influencers can seriously level up your game. As of May 2025, the marketing scene in Australia and Canada is ripe for this kind of collab — with mobile-first content, authentic storytelling, and short-lived snaps ruling the roost.
Let’s cut the fluff and dive straight into the top 10 Snapchat influencers in Canada you wanna lock in for your next campaign. Plus, I’ll drop some local Aussie flavour on how you can best work with them, pay them in AUD, and navigate the legal bits without smashing your budget.
📢 Why Snapchat in Canada Matters for Aussie Marketers
Snapchat’s not just a fad; it’s a platform where Gen Z and Millennials hang, chat, and shop. In Canada, over 70% of 13-24-year-olds use Snapchat daily, making it a goldmine for brands targeting youthful, trend-savvy audiences.
From an Australian perspective, tapping Canadian influencers isn’t just about reach — it’s about authenticity. These creators know their local culture, slang, and trends, which Aussie brands can localise for a fresh global appeal. Plus, Canada shares a similar English-speaking culture, so content adaptation is smoother compared to other markets.
💡 Top 10 Snapchat Influencers in Canada You Should Collaborate With
Here’s a no-nonsense list of Snapchat influencers killing it in Canada right now. These are the folks who bring engagement, creativity, and a loyal following — perfect for Aussie brands or creators wanting to dip toes in the Canadian market.
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Emma Chamberlain (@emma_chamberlain)
Though originally American, Emma’s massive Snapchat presence resonates with Canadian youth. Her quirky, relatable vibe fits beauty and lifestyle brands perfectly. -
Kristina Shapovalova (@kristinashap)
A Toronto-based lifestyle and fashion influencer with a tight-knit community on Snapchat. Ideal for Aussie fashion labels wanting to test the Canadian vibe. -
Ryan Shepherd (@ryanshep)
Known for his comedy sketches and travel snaps, Ryan’s audience loves authentic, humorous content — great for Aussie travel and adventure brands. -
Maya Singh (@mayasingh)
Maya’s a wellness guru from Vancouver, specialising in mental health and fitness. If you’re flogging health supplements or apps, she’s your go-to. -
Jayden Lee (@jaydenlee)
A rising star in Canadian streetwear and sneaker culture. Aussie urban brands could find a goldmine here. -
Sophie Tremblay (@sophietremblay)
Montreal-based foodie and recipe sharer who’s Snapchat stories are a hit for food and beverage brands looking to go Canadian. -
Liam O’Connor (@liamoconnor)
Tech and gaming influencer from Calgary with a geeky but approachable style. Perfect for Aussie startups wanting Canadian tech cred. -
Ava Nguyen (@avanguyen)
An environmental activist and lifestyle influencer, Ava’s audience is passionate about sustainability — a growing trend in Australia too. -
Noah Patel (@noahpatel)
Music and festival content creator who’s plugged into Canada’s live event scene. Great for Aussie entertainment and lifestyle brands eyeing the event market. -
Olivia Chen (@oliviachen)
Beauty and makeup artist with strong engagement on Snapchat. Aussie cosmetic brands can ride her wave for product launches.
📊 How Aussie Brands Can Work with Canadian Snapchat Influencers
Payment and Contracts
Paying Canadian influencers from Australia is pretty straightforward. Most prefer PayPal or bank transfers in CAD, but you can negotiate AUD payments depending on your contract. Keep in mind the currency exchange and transaction fees — Stripe and Wise are good platforms for smooth international transfers.
Contracts should clearly detail deliverables, usage rights, and timelines. Australian consumer law has strict guidelines around influencer marketing, and while Canadian laws are similar, make sure your agreements also comply with Canadian advertising standards to avoid headaches.
Content Strategy Tips
- Localise your message: Don’t just copy-paste Aussie slang. Work with influencers to tweak content for Canadian culture and humour.
- Short and sweet: Snapchat thrives on quick, punchy content. Think behind-the-scenes, exclusive previews, or flash sales.
- Use geofilters and lenses: Collaborate on custom geofilters or AR lenses to boost brand recall in Canadian metro areas like Toronto or Vancouver.
- Leverage Snapchat Spotlight: Encourage influencers to create viral-ready content that can reach a wider audience beyond their followers.
Aussie Examples to Learn From
Brands like Mecca Cosmetica and Cotton On have nailed influencer campaigns in Canada by partnering with local creators for Snapchat takeovers and product demos. Aussie agency The Influencer Co specialises in managing such cross-border campaigns, handling everything from influencer scouting to payment logistics.
❗ Common Questions About Collaborating with Canadian Snapchat Influencers
What’s the average cost to work with a Canadian Snapchat influencer?
It varies. Micro-influencers (10k-50k followers) charge around CAD 200-500 per snap or story, while top-tier creators can demand over CAD 2,000+ per campaign. Always negotiate for a package deal if you want multiple posts or long-term partnerships.
How do I ensure compliance with Australian and Canadian advertising laws?
Disclosures like #ad or #sponsored are mandatory. Make sure influencers clearly mark paid content. Also, consult local legal experts familiar with both countries’ regulations to draft compliant contracts.
Can Australian brands use Snapchat’s ad platform to amplify influencer content in Canada?
Absolutely. Snapchat Ads Manager allows geo-targeting and demographic filters perfect for Aussie brands wanting to boost their influencer campaigns in Canada, with budget controls in AUD.
📢 Marketing Trends as of May 2025
In May 2025, the Aussie-Canada influencer exchange is heating up, with more brands realising the value of authentic cross-cultural storytelling. Snapchat remains a go-to for youth marketing, especially with newer features like enhanced AR lenses and integrated e-commerce links. Brands that blend local Aussie charm with Canadian authenticity are winning big.
Final Thoughts
If you’re keen to grow your brand’s footprint in Canada, collaborating with the top 10 Snapchat influencers listed here is a no-brainer. From fashion and beauty to tech and wellness, these creators bring the local flavour Aussie brands crave for genuine engagement.
Remember to play the long game: build relationships, respect cultural nuances, and leverage Snapchat’s unique formats to keep your campaigns fresh and effective.
BaoLiba will keep updating you on the latest influencer marketing trends in Australia and beyond, so stay tuned and keep hustling.
