Snapchat’s still a beast when it comes to grabbing Gen Z and Millennial eyeballs, and if you’re in Australia looking to tap into the Canadian market, partnering with the right Snapchat influencers is pure gold. As of May 2025, Canada’s Snapchat scene is buzzing with creators who bring authentic vibes and killer engagement — the kinda collabs that can seriously lift your brand.
In this no-fluff guide, I’ll run through the top 10 Snapchat influencers in Canada you should be working with, how Aussies can approach these partnerships, and what to watch out for when diving into cross-border influencer marketing. Let’s get stuck in.
📢 Why Snapchat and Why Canada
Snapchat in Canada is huge, with over 20 million active users, many of whom are young, trendy, and love engaging with brands that speak their language. For Aussie advertisers and creators, this is a prime spot to expand reach beyond local socials like TikTok and Instagram.
The beauty? Snapchat’s ephemeral content means you can test creative ideas fast, plus with features like Spotlight and AR Lenses, influencers can create some wicked interactive campaigns.
Also, Canada’s culture and Aussie culture aren’t worlds apart, which makes storytelling easier and more authentic. Payment-wise, Aussies can use PayPal or direct bank transfers (in AUD or CAD), but always factor in currency exchange and taxation rules — Canada’s CRA is no joke about declaring income from foreign deals.
💡 How Aussies Should Approach Canadian Snapchat Influencers
- Do Your Homework: Check if the influencer’s audience matches your target market. Sometimes micro-influencers with 50k followers pack more punch than mega stars.
- Speak Their Language: Not just English, but the local lingo, slang, and cultural references. Don’t be that brand that feels like a weird tourist.
- Legal Stuff: Contracts, NDAs, and usage rights are key. Make sure you comply with both Australian and Canadian advertising standards.
- Payment Terms: Agree on payment methods early. Many Canadian influencers prefer PayPal or e-transfers but confirm before signing.
- Leverage Local Platforms: Besides Snapchat, check if they’re active on Canadian favourite platforms like YouTube or Twitch for multi-channel campaigns.
📊 Top 10 Snapchat Influencers in Canada to Collab With
1. @MapleMaven
Known for lifestyle snaps and travel adventures across Canada, MapleMaven nails authenticity. Perfect for Aussie brands in travel, outdoor gear, or eco-friendly products.
2. @SnappyChef
If food and recipes are your thing, SnappyChef’s daily quick bites and cooking hacks get insane engagement. Great for Aussie food brands eyeing the Canadian market.
3. @UrbanVibeTO
Toronto-based fashion and streetwear influencer. Their sneaker drops and style tips have a die-hard following, ideal for Aussie apparel brands.
4. @TechieTanya
Tech reviews and gadget unboxings with a personal twist. For Aussie electronics or app developers, Tanya’s audience is gold.
5. @FitFamCanada
Health and wellness influencer sharing workouts and nutrition tips. If you’re in Aussie sportswear or supplements, she’s your go-to.
6. @EcoWarriorJay
Environmentalist with strong messaging on sustainability — a big plus for Aussie green brands wanting to make an impact.
7. @ComedyCanoe
Bringing the LOLs with Canadian humour, perfect for brands wanting to crack jokes and connect on a casual level.
8. @BeautyBuzzYYZ
Makeup tutorials and skincare routines with a Canadian twist. Aussie beauty brands should definitely check her out.
9. @GamerGirlMaple
Streaming and gaming highlights, plus community chats. Ideal for Aussie gaming brands and tech startups.
10. @MomLifeMaple
Parenting tips and family life vlogs that resonate big time with Canadian mums. Perfect for Aussie baby and family-oriented products.
People Also Ask
What makes Snapchat influencers in Canada unique compared to other platforms?
Canadian Snapchat influencers often blend local culture with global trends, using Snapchat’s unique features like AR filters and Stories to create personal, engaging content that feels fresh and real. This platform thrives on immediacy and authenticity, which Aussie brands can leverage for a more natural brand fit.
How can Australian brands pay Canadian influencers smoothly?
Most Canadian influencers accept PayPal, e-transfers, or international bank transfers. Setting clear terms upfront and using platforms like BaoLiba can simplify payments and contracts while ensuring compliance with tax laws in both countries.
Is Snapchat still effective for influencer marketing in 2025?
Absolutely. Snapchat’s user base in Canada remains strong, especially among younger audiences. With ongoing updates to Spotlight and AR capabilities, it’s a dynamic platform for brands wanting to stay ahead of the curve and engage users through interactive content.
❗ Risks and Tips for Aussie Marketers
- Cultural Missteps: Don’t assume what works in Australia will fly in Canada. Spend time understanding local humour and values.
- Legal Compliance: Advertising rules differ. Use local legal expertise if needed.
- Currency Fluctuations: Pay attention to AUD-CAD exchange rates to avoid budget blowouts.
- Content Ownership: Always clarify who owns the content after the campaign.
Final Thoughts
Diving into Canada’s Snapchat influencer scene is a smart move for Aussie brands and creators ready to scale globally. The right partnerships, backed by solid local insights and practical payment methods, can lead to campaigns that don’t just look good on paper but convert like crazy.
BaoLiba will keep tracking Australia’s influencer marketing trends and bring you the freshest insights. Stay tuned and follow us for the latest on global influencer collabs!
