Snapchat might not be the go-to app in China due to local restrictions, but hear me out, mate—there’s a growing niche of China-based influencers who cleverly use Snapchat to tap into international markets, including Australia. If you’re an Aussie brand or creator keen to break into the Chinese diaspora or connect with expats and bilingual communities, collaborating with these influencers is a smart play.
In this piece, I’ll walk you through the top 10 Snapchat influencers based in China worth partnering with, how Aussie advertisers can work with them, and why this cha (Chinese slang for “check it out”) could be your next marketing ace up the sleeve.
📢 Why Snapchat Influencers in China Matter to Aussie Marketers
First off, let’s keep it real. China’s social media scene is dominated by WeChat, Douyin, and Little Red Book, but Snapchat’s unique appeal—ephemeral content, fun AR filters, and a younger user base—is a fresh gateway for Aussie brands targeting the Chinese-speaking community abroad or local expats who still follow international trends.
By May 2025, marketing data shows Chinese-speaking Snapchat users outside Mainland China are steadily increasing. These influencers often blend Mandarin, Cantonese, and English, making their content super relatable for bilingual Aussies.
For Australian brands, working with these influencers means:
- Accessing a fresh audience that’s tech-savvy and trend-conscious.
- Leveraging Snapchat’s interactive features to run creative campaigns.
- Using local payment methods like Alipay and WeChat Pay for smooth cross-border transactions, alongside AUD payments via platforms like PayPal or Stripe.
💡 How Aussie Advertisers Can Work With China-Based Snapchat Influencers
Here’s the practical bit. When you’re liaising with Snapchat influencers in China, keep these points in your back pocket:
- Communication: Use WeChat or WhatsApp for quick chats. Aussies love direct convos.
- Contracts & Payments: Pay in AUD, but offer options for RMB or HKD via trusted escrow services—makes everyone comfy.
- Content Localisation: Aussie slang, references to local culture, and compliance with Chinese digital laws are key. Your influencer will help you nail this.
- Campaign Types: From product placements to Snapchat story takeovers, AR filter co-creation, and exclusive discount codes, get creative.
Brands like Vegemite, Bonds, and Aussie skincare label Sukin have scored big by tapping into cross-border influencer partnerships—showing this isn’t just theory.
📊 Top 10 Snapchat Influencers in China You Should Collab With
Here’s the cha you came for—the top Snapchat influencers in China who’ve got traction and Aussie-friendly vibes.
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Lily Zhao (@lilyz_snap)
Mandarin-English bilingual lifestyle guru with 500K+ followers. Known for Aussie travel content and skincare tips. -
Jason Chen (@jasonc_snap)
Tech geek and gamer, popular among young Chinese expats. Does Snapchat live streams and product reviews. -
Mei Lin (@meilin_snapchat)
Beauty and makeup artist bridging Western and Eastern trends, with a strong Aussie fanbase. -
Tommy Wang (@tommywang_snap)
Foodie and street culture vlogger from Shanghai, often showcasing Aussie grub adaptations. -
Nina Chen (@ninachen_snap)
Fitness coach sharing workout routines and wellness tips, bilingual and engaging. -
Eric Liu (@ericliu_snap)
Fashion influencer who mixes Aussie casual with Chinese high street styles. -
Sophie Xu (@sophiexu_snap)
Comedy and meme creator with a knack for cultural mashups Aussie kids love. -
Kevin Zhang (@kevinzhang_snap)
Travel photographer with stunning snaps from China and Australia alike. -
Amy Wu (@amywu_snap)
Entrepreneur and business coach, great for B2B Aussie brand collabs in China. -
Jacky Ma (@jackyma_snap)
Music and dance influencer with viral Snapchat AR filter content.
🤔 People Also Ask
What makes Snapchat different from other Chinese social apps for influencer marketing?
Snapchat stands out for its ephemeral content, AR filters, and a younger, more international audience. Unlike WeChat or Douyin, it encourages quick, playful interactions, perfect for Aussie brands wanting fresh, authentic engagement.
How can Australian brands pay Snapchat influencers based in China safely?
Most Aussie brands use PayPal or Stripe for AUD payments, while influencers often prefer receiving RMB or HKD via Alipay or WeChat Pay. Trusted escrow services or platforms like BaoLiba streamline this process to avoid hassles.
Are Snapchat influencers in China compliant with local laws?
Yes, reputable influencers always ensure content aligns with Chinese digital regulations, avoiding politically sensitive topics and respecting censorship rules—your Aussie brand needs to stay clear of any risky content too.
❗ Risks and Tips for Aussie Marketers
Avoid the rookie mistakes: don’t just pick influencers based on follower count. Check engagement rates, authenticity, and audience demographics. Also, be mindful of time zones, language nuances, and potential content misunderstandings.
And heads up—Chinese VPN restrictions can sometimes affect cross-border content sharing, so plan your campaigns with buffer times and tech support ready.
📢 Wrapping Up
Partnering with China-based Snapchat influencers is a smart move for Aussie brands wanting to cha into niche markets and reach bilingual communities. The top 10 influencers listed here are proven players who can help you create campaigns that resonate, convert, and build brand love.
Based on the marketing landscape in May 2025, this cross-border influencer game is only heating up. BaoLiba will keep tracking and updating Australia’s influencer marketing trends, so stay tuned and smash that follow button.
Good luck out there, legends!
