Snapchat might not be the first platform Aussie marketers think of when targeting Indonesia, but trust me, it’s a hidden gem if you know where to look. As of May 2025, Indonesia’s young crowd is buzzing on Snapchat, making it a goldmine for brands wanting to tap into authentic, real-time engagement.
If you’re an Australian advertiser or influencer keen on expanding into Indonesia, teaming up with the right Snapchat creators can skyrocket your reach and ROI. Here’s the lowdown on the top 10 Snapchat influencers in Indonesia you should collab with — plus some local marketing tips to make your campaign sing down under style.
📢 Why Snapchat in Indonesia Matters for Aussie Marketers
Indonesia, or donesia as the locals sometimes stylise it online, is Southeast Asia’s social media powerhouse with over 200 million people and a median age under 30. While platforms like Instagram and TikTok dominate, Snapchat’s ephemeral, personal vibe strikes a chord with urban millennials and Gen Z in Jakarta, Surabaya, and beyond.
For Aussies, this means a chance to break through the noise by going hyper-local with Snapchat influencers who speak the language of their audience — literally and culturally. Plus, Snapchat’s native features like Stories, Lenses, and Spotlight make for engaging, snackable content that’s easy to integrate into Aussie campaigns.
💡 How Aussie Brands Can Work with Indonesian Snapchat Influencers
Before diving into influencer names, here’s some practical Aussie-flavoured advice:
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Payment: Aussies usually pay in AUD via PayPal or direct bank transfers. Indonesian creators often prefer local currency (IDR) through platforms like Dana or OVO, so consider using a reliable payment intermediary or BaoLiba’s platform to smooth the cash flow.
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Legal & Culture: Indonesian advertising laws are strict about honesty and cultural sensitivity — no dodgy claims or content that offends local norms. Aussie brands like Bonds and Vegemite have nailed this by blending Aussie humour with Indonesian tastes.
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Collab Style: Snapchat influencers love creative freedom but appreciate clear briefs. Think behind-the-scenes, day-in-the-life snaps, or quick product demos — something Aussie influencers like Sarah’s Day or HowRidiculous do brilliantly here back home.
📊 Top 10 Snapchat Influencers to Collab with in Indonesia
Here’s the real meat. These Indonesian Snapchat creators have proven track records, solid engagement, and a style that Aussie advertisers can vibe with.
1. @ArifSnapz
Arif’s got that cheeky, relatable vibe and a massive following in Jakarta youth circles. Perfect for streetwear, tech gadgets, or food brands looking for authentic Aussie-Indo crossover.
2. @DindaClicks
Dinda’s beauty and skincare snaps are tight and informative. If you’re pushing Aussie natural skincare or wellness products, she’s your go-to.
3. @FahriTravels
Travel vlogging on Snapchat? Fahri’s your guy. His snaps highlight hidden gems in donesia’s islands, perfect for Aussie travel brands or adventure gear.
4. @LiaLaughs
Comedy and lifestyle mashup. Lia’s snap stories are viral gold, ideal for Aussie FMCG brands wanting to inject some fun.
5. @RizkyBeats
Music influencer with a knack for trending Indonesian pop. Great for Aussie audio brands or event promotions.
6. @SitiSnaps
Fashion-forward with a local twist. Siti’s audience trusts her styling tips, making her a great partner for Aussie clothing lines entering Indonesia.
7. @YogaEats
Foodie influencer specialising in quick recipes and street food tours. Aussie food and beverage brands should watch this space.
8. @NinaVibes
Fitness and wellness guru with a strong female following. Aussie activewear or health supplement brands could score big here.
9. @DewiDIY
Lifestyle and home decor influencer with practical tips. Perfect for Aussie homeware brands wanting to localise their message.
10. @PutraGamer
Gaming influencer with crazy engagement rates. Ideal for Aussie gaming and tech product launches targeting Indonesia’s young crowd.
❗ People Also Ask
What makes Snapchat influencers in Indonesia unique?
They blend local culture, language, and current trends with Snapchat’s interactive features, making content feel fresh and genuine. Plus, many are bilingual, easing Aussie brand integration.
How do Australian brands pay Indonesian Snapchat influencers?
Most Aussie brands use PayPal or bank transfers, but it’s key to confirm the influencer’s preferred payment method. Platforms like BaoLiba help manage cross-border payments smoothly.
Can Aussie influencers collaborate with Indonesian Snapchat stars?
Absolutely! Cross-country collaborations are trending in 2025. Aussie influencers can team up with Indonesian creators for dual-market campaigns, leveraging Snapchat’s global reach.
📊 2025 May Update on Aussie-Indo Marketing Trends
As of May 2025, Australian marketers are investing more in Southeast Asia’s Snapchat scene, driven by demand for authentic, short-lived content that cuts through algorithm fatigue on Instagram and TikTok. BaoLiba’s data shows a 30% uptick in Snapchat-based campaigns targeting donesia this year, with influencer collaborations delivering 2x higher engagement rates compared to traditional ads.
💡 Pro Tips to Nail Your Snapchat Campaign in Indonesia
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Use Indonesian slang and emojis in your briefs to influencers for a local feel.
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Combine Snapchat with Instagram Stories for a 2-pronged attack.
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Leverage Snapchat Spotlight for viral potential, especially with younger audiences.
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Always A/B test creative formats with your influencer partners.
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Remember to respect cultural values — no off-colour jokes or controversial topics.
Final Thoughts
If you’re an Aussie advertiser or influencer looking to crack the Indonesian market, these top 10 Snapchat influencers are your golden tickets. Collaborating with them not only boosts brand awareness but also builds genuine connections in donesia’s vibrant social scene.
BaoLiba will keep tracking and updating Australia’s influencer marketing trends. Stay tuned and follow us for more insider tips to make your global campaigns a ripper success.
