Snapchat might feel like a younger crowd’s playground, but if you’re an Aussie advertiser or a blogger keen to tap into the US market, teaming up with the right Snapchat influencers is pure gold. As of 2025 May, Snapchat remains one of the top platforms for real-time engagement, especially among Gen Z and Millennials in the USA. If you want to crack the code on Snapchat marketing stateside, knowing the top 10 Snapchat influencers to collab with can save you heaps of time and budget.
In this article, I’ll break down the USA’s best Snapchat influencers you should be eyeing right now, with a no-fluff, straight-shooter approach. Plus, I’ll sprinkle in some tips on how Aussie brands can work with them, considering our currency (AUD), payment methods, and legal quirks. Ready? Let’s dive in.
📢 Why Snapchat and Why the USA Market?
Snapchat’s unique selling point is its ephemeral content—snaps disappear, making it super authentic and raw. Unlike Instagram or TikTok, Snapchat fosters real-time connections, which is clutch for brands wanting to build genuine buzz.
For Aussie brands, the USA is a massive playground. It’s the world’s biggest ad market with a Snapchat user base that’s still growing strong. So, partnering with top USA Snapchat influencers can give your brand that global cred and a direct line to millions of engaged eyeballs.
💡 How Aussie Brands Can Work With USA Snapchat Influencers
Before we jump into the list, a quick heads-up for Aussie advertisers:
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Payments: Most USA influencers prefer PayPal or direct bank transfers. You’ll need to convert AUD to USD, so factor in exchange rates and potential fees.
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Legal stuff: Make sure you have clear contracts detailing content usage rights and compliance with both Australian and US advertising standards (ACCC and FTC guidelines). Transparency is king, especially with paid partnerships.
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Collaboration style: Snapchat influencers often prefer spontaneous, less scripted content. Be flexible and allow creative freedom—it’s their audience, not yours.
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Platforms: Many Snapchat stars double up on TikTok or Instagram. Cross-platform campaigns can boost ROI.
📊 Top 10 Snapchat Influencers You Should Collaborate With in USA
Here’s the scoop on the 10 Snapchat influencers killing it in the USA right now. These folks have massive followings, killer engagement, and brands love ‘em for a reason.
1. DJ Khaled (@djkhaled3050)
The king of motivational snaps and catchphrases. DJ Khaled’s Snapchat is a mix of celeb life, music, and hype moments. Great for lifestyle and entertainment brands.
2. Riyaz Aly (@riyaz.14)
Though originally from India, Riyaz has a huge US fanbase. Known for lip-syncs and comedy, he’s a hit with younger demographics.
3. Cameron Dallas (@camerondallas)
From Vine to Snapchat fame, Cameron is a lifestyle and fashion maven with millions tuning in daily.
4. Loren Gray (@lorengray)
One of the biggest female influencers on Snapchat, Loren’s content blends singing, lifestyle, and relatable moments.
5. Jake Paul (@jakepaul)
Controversial but undeniably powerful on Snapchat. Best for brands targeting the edgy youth market.
6. Alissa Violet (@alissaviolet)
Lifestyle, fashion, and travel vlogs. Alissa’s audience trusts her recommendations big time.
7. Jayden Bartels (@jaydenbartels)
Actress and dancer with a strong Snapchat presence. Perfect for brands in entertainment and youth apparel.
8. David Dobrik (@daviddobrik)
Known for his hilarious snaps and vlogs, David’s audience loves his spontaneous content.
9. Addison Rae (@addisonraee)
Cross-platform star with Snapchat as a key channel. Beauty, dance, and lifestyle are her bread and butter.
10. Zach King (@zachking)
Famous for his magic vines and Snapchat illusions. Ideal for tech and creative brands.
📢 People Also Ask
What makes Snapchat influencers different from Instagram or TikTok creators?
Snapchat influencers excel at real-time, authentic, and ephemeral content. Their followers expect less polish and more behind-the-scenes action, which can make brand collabs feel more genuine.
How do Australian brands pay US Snapchat influencers?
Most US influencers accept PayPal or direct bank transfers in USD. Aussie brands should budget for currency conversion fees and ensure contracts cover payment terms clearly.
Can Snapchat influencers help Aussie brands break into the US market?
Absolutely. Snapchat’s US user base is huge and highly engaged, especially among younger audiences. Partnering with top US Snapchat influencers is a proven way to boost brand awareness and credibility quickly.
❗ Common Pitfalls to Avoid When Working With US Snapchat Influencers
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Ignoring contracts: Always get agreements in writing. Snapchat content disappears, but your legal rights shouldn’t.
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Over-polishing content: Snapchat fans hate over-produced ads. Keep it raw and real.
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Neglecting cultural nuances: US humour and slang differ from Aussie. Collaborate closely with influencers to get the tone right.
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Not tracking results: Use UTM links and promo codes to measure ROI. Snapchat’s analytics aren’t as transparent as other platforms.
💡 Quick Tips for Aussies to Nail Snapchat Collabs in the USA
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Use local agencies or platforms like BaoLiba to connect with vetted US influencers.
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Start small with trial campaigns to test waters before going big.
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Leverage Snapchat’s native ad tools alongside influencer content for max reach.
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Consider time zones when scheduling snaps and communication.
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Keep an eye on FTC rules about disclosure to avoid compliance issues.
📊 Conclusion
Snapchat might not be the flashiest platform in Australia right now, but when it comes to the USA market, it’s a powerhouse for authentic engagement. These 10 Snapchat influencers are top-tier players that Aussie advertisers and bloggers should definitely have on their radar. As of May 2025, tapping into these creators can push your brand into the US spotlight with real speed and impact.
BaoLiba will keep updating you on the latest Australia influencer marketing trends and global collab opportunities. Stay tuned and keep those campaigns sharp!
