Snapchat might not be the first name that pops up when Aussie brands think global influencer marketing, but mate, if you’re eyeing the USA market, it’s a goldmine. As of May 2025, Snapchat’s user base remains strong in the States, especially among the younger crowd, making it a prime spot for brands wanting to get cheeky with fresh, authentic content.
If you’re an Aussie advertiser or a content creator wanting to crack the USA nut, teaming up with the right Snapchat influencers is your fast track to cracking eyeballs and boosting conversions. No fluff, just the top 10 Snapchat influencers in the USA you should be sliding into DMs with — and how to get it done from down under.
📢 Why Snapchat and Why USA from Australia
Before we dive in, a quick word on why Snapchat still matters. Aussie brands like Billabong and Gymshark have nailed influencer marketing on TikTok and Insta, but Snapchat’s unique ephemeral content and AR filters offer a different vibe — more playful, less polished, and that’s what the Gen Z and young millennials in the USA dig.
Plus, Snapchat’s ad platform now supports local currencies and payment methods, so you can pay Aussie dollars (AUD) directly or via your fav payment gateway — no forex drama. Legally, ensure your influencer contracts comply with both Australian consumer laws and US FTC advertising guidelines to keep things above board.
💡 The Top 10 Snapchat Influencers in USA to Watch in 2025
Here’s the real deal — the 10 Snapchat influencers who are killing it in the USA right now. These legends have a mix of huge followings, crazy engagement, and authentic voices that Aussie brands can vibe with.
1. Kylie Jenner (@kyliejenner)
No surprises here. Kylie’s Snapchat game is top-tier with millions of snaps showing behind-the-scenes of her beauty empire. Collaborating with Kylie means your brand hits a massive, engaged audience instantly.
2. DJ Khaled (@djkhaled305)
Known for his motivational catchphrases and energetic snaps, DJ Khaled is a powerhouse. His Snapchat stories are part celeb lifestyle, part hype-man. Perfect for brands wanting to leverage hype culture.
3. Loren Gray (@lorengray)
Loren’s a singer and social star who resonates with Gen Z. She’s relatable, down-to-earth, and her snaps feel like a chat with your mate. Ideal for Aussie lifestyle and fashion brands.
4. David Dobrik (@daviddobrik)
David’s quickfire, humorous clips have stormed Snapchat for years. His audience loves his genuine and spontaneous content — a great fit for Aussie brands looking to break into the US youth market.
5. Addison Rae (@addisonraee)
Addison’s Snapchat is a mix of dance, fashion, and daily life. If your brand is about style, fitness, or wellness, she’s a top pick.
6. Zach King (@zachking)
King’s magic edits and creative storytelling make his snaps addictive. Brands in tech, gadgets or entertainment will find a perfect match here.
7. Emma Chamberlain (@emmachamberlain)
Emma’s quirky, real, and unfiltered style has a cult following. For Aussie brands wanting to appear authentic and approachable in the US, Emma’s your influencer.
8. Brittany Broski (@brittany_broski)
Known for her viral “Kombucha Girl” meme, Brittany’s comedic snaps bring fun and relatability. Great for brands targeting humour and meme culture.
9. Charli D’Amelio (@charlidamelio)
The TikTok queen also kills it on Snapchat. Her huge, loyal fanbase makes her a prime partner for mass youth engagement.
10. MrBeast (@mrbeast)
Famous for wild challenges and giveaways, MrBeast’s Snapchat is high-energy and unpredictable. Brands that want bold, viral campaigns should keep him on speed dial.
📊 How Aussie Brands Can Work With These USA Snapchat Influencers
Alright, so you’ve got the list — how do you actually make it happen from Australia?
1. Use a Localised Approach
US Snapchat users expect content that feels local, casual, and relevant. Aussie slang or Aussie-centric themes won’t always connect, so collaborate with influencers to create content tailored to American culture and trends.
2. Payment and Contracts
Most US influencers work with payments in USD, but many platforms now handle currency conversion seamlessly. Use BaoLiba or local Aussie agencies like The Cirqle to manage contracts and payments safely. Always include clear deliverables, usage rights, and FTC compliance clauses.
3. Leverage Snapchat’s Native Features
Encourage influencers to use Snapchat’s AR filters, lenses, and Snap Ads for interactive campaigns. This boosts engagement and helps your brand stand out from the usual static posts.
4. Track and Optimise
Use Snapchat’s analytics tools alongside your influencer’s data to measure reach, swipe-ups, and conversions. Aussie brands can link this data to Google Analytics to see real ROI.
❗ People Also Ask
What makes Snapchat influencers different from Instagram influencers in the USA?
Snapchat influencers offer more ephemeral, unfiltered content that feels more personal and less polished than Instagram. This builds stronger, authentic connections, especially with younger audiences.
How can Australian brands ensure compliance when working with US influencers?
Brands must adhere to both Australian Consumer Law and US FTC guidelines, especially around disclosure and advertising transparency. Using platforms like BaoLiba helps manage these legalities smoothly.
What’s the best way to pay US Snapchat influencers from Australia?
Most influencers accept payments via PayPal, bank transfers, or through influencer marketing platforms that handle currency exchange and tax compliance. Make sure to clarify payment terms upfront to avoid hiccups.
📢 Final Thoughts
As of May 2025, Snapchat remains a powerhouse in the USA influencer scene, especially for brands aiming to tap into Gen Z and younger millennials. Aussie advertisers looking to break into the US market must partner with the right Snapchat stars and tailor their campaigns for local vibes.
BaoLiba will keep tracking and sharing Australia’s global influencer marketing trends. Stay tuned and keep your finger on the pulse for the latest insider tips on working with US Snapchat influencers and beyond.
