If you’re an Aussie advertiser or content creator eyeing the New Zealand market, Twitter is still a goldmine for building brand presence and sparking genuine engagement. As of May 2025, with the digital landscape evolving, teaming up with the right New Zealand Twitter influencers can be your ace in the hole.
This article dives into the top 10 Twitter influencers in New Zealand you should keep on your radar. We’ll also unpack how Aussies can work with them, payment norms, and what makes the Kiwi Twitter scene tick. No fluff, just the nitty-gritty to help you score wins in cross-Tasman influencer marketing.
📊 Why Target New Zealand Twitter Influencers from Australia
First off, a quick reality check. New Zealand’s population is about 5 million, but its social media habits punch well above its weight. Twitter remains a hub for news, niche communities, and real-time chatter. For Aussie brands, it’s a neat way to dip toes into a similar yet distinct market without a massive budget.
Payments are usually handled in New Zealand dollars (NZD), and platforms like PayPal or direct bank transfers are common. Legal and cultural nuances? Kiwis like authenticity and straightforwardness — none of that over-the-top sales pitch. Plus, keep in mind NZ’s advertising standards authority (ASA) has strict guidelines on transparency in influencer marketing, so always disclose partnerships.
💡 How Aussies Can Collaborate with Kiwi Twitter Influencers
- Approach with local context: Know their content style, local slang, and interests. Kiwis appreciate when advertisers respect their culture.
- Negotiate fair pay: Rates vary massively, but mid-tier influencers usually expect a few hundred NZD per tweet or campaign. Larger names command thousands.
- Use trusted platforms: BaoLiba, for example, helps connect Aussie advertisers with New Zealand influencers, simplifying contracts and payments.
- Focus on long-term relationships: Unlike one-off posts, ongoing collabs build trust and better ROI.
📢 Top 10 Twitter Influencers You Should Collaborate With in New Zealand
Here’s our curated list based on follower count, engagement, and niche relevance as of May 2025. These folks are not just numbers; they move conversations and buying decisions.
-
@JemaineClement – Comedy & Entertainment
Jemaine’s sharp wit and unique Kiwi humour make him a go-to for brands targeting millennial and Gen Z audiences. -
@LucyLawless – Entertainment & Lifestyle
Iconic actress with a loyal fanbase. Great for lifestyle, beauty, and health brands. -
@NanaiaMahuta – Politics & Social Issues
If your brand wants to engage with socially conscious Kiwis, Nanaia’s influence is hard to beat. -
@RichieMcCaw – Sports & Leadership
Former All Blacks captain, perfect for sportswear, fitness, and leadership content. -
@RachelHunter – Fashion & Modelling
International model with a strong Twitter presence, ideal for fashion and luxury brands. -
@TaikaWaititi – Film & Creativity
Acclaimed director and actor; brands in entertainment and arts will find a perfect partner here. -
@PetrinaTinsley – Travel & Adventure
Travel blogger who inspires wanderlust; perfect for tourism and outdoor gear brands. -
@JesseMulligan – Media & Lifestyle
Radio and TV personality with a down-to-earth style, great for food, homeware, and lifestyle collabs. -
@EllaYelichOConnor – Music & Youth Culture
Better known as Lorde, her Twitter presence is influential among youth and music lovers. -
@MichaelWood – Tech & Innovation
Tech entrepreneur sharing insights into NZ’s growing startup scene, ideal for tech brands and B2B.
📊 People Also Ask
Who are the most influential Twitter users in New Zealand?
The most influential include public figures from entertainment, politics, sports, and creative industries, like Jemaine Clement, Nanaia Mahuta, and Richie McCaw.
How can Australian brands work with New Zealand Twitter influencers?
Start by understanding the local culture and audience, use platforms like BaoLiba for streamlined collaborations, negotiate fair NZD-based payments, and ensure compliance with NZ advertising standards.
What payment methods work best for cross-Tasman influencer deals?
PayPal and direct bank transfers in NZD are the most common and reliable methods for paying Kiwi influencers from Australia.
💡 Pro Tips for Aussie Advertisers Targeting New Zealand Twitter
- Monitor the Twitter trends in NZ regularly—hashtags and hot topics differ from Australia.
- Use local lingo in your campaigns to avoid sounding like a tourist.
- Stay transparent with campaign disclosures to align with NZ’s ASA rules.
- Consider time zone differences (NZ is 2 hours ahead of Sydney) for scheduling posts and communications.
- Track campaign metrics specifically for NZ audiences to optimise spend.
Partnering with these top 10 Twitter influencers in New Zealand is not just about follower numbers. It’s about tapping into the local pulse, respecting culture, and building authentic connections that convert. As of May 2025, the cross-Tasman marketing game is heating up, and those who play it smart will reap the rewards.
BaoLiba will continue updating the latest Australia-New Zealand influencer marketing trends, so stay tuned and follow us for more insider tips and fresh collab opportunities.
