If you’re an Aussie brand or content creator looking to break into the UAE market, teaming up with the right Twitter influencers can be a game-changer. Twitter’s still a solid platform in the UAE, especially among professionals, expats, and tech-savvy audiences. As of 2025 May, the UAE’s digital marketing scene is booming with opportunities — and local Twitter influencers hold serious sway.
In this article, I’m diving into the top 10 Twitter influencers in the UAE you should consider collaborating with. Whether you’re into fashion, tech, travel, or business, these folks have the traction and trust to help Aussie brands land in front of the right eyeballs. Plus, I’ll sprinkle in some tips on Aussie-UAE marketing norms, payment methods, and legal bits you need to mind.
📢 Why Twitter Influencers Matter in the UAE from an Aussie Perspective
Australia’s influencer marketing is dominated by Instagram and TikTok, but for the UAE, Twitter is still a powerhouse—especially for real-time conversations, tech, politics, and business. Brands like Canva and Afterpay have started eyeing the Middle East, so if you’re an Aussie advertiser wanting to dip toes in the desert market, Twitter influencers are your shortcut.
Payments usually go through wire transfers or PayPal, and you’ll deal in AED (Dirhams). Aussie dollars get converted, so keep an eye on exchange rates. Also, UAE has strict advertising laws — no dodgy claims or content that clashes with cultural norms. Partnering with local influencers who know the ropes is your best bet to avoid drama.
💡 Top 10 Twitter Influencers to Collab with in UAE
1. @fahadalmulla – Fahad Al Mulla
A fintech guru and entrepreneur, Fahad’s tweets about startups and investment trends get mad engagement. Perfect for Aussie fintech brands wanting to chat with UAE’s business crowd.
2. @noonofficial – Noon
Noon’s Twitter handle doubles as an influencer space for retail and lifestyle. If you’re in e-commerce or fashion, getting featured or collaborating with Noon’s content team can push your brand massively.
3. @MohamedAlabbar – Mohamed Alabbar
Bigwig behind Emaar Properties and a respected voice on real estate and economic development. Aussie property investors or luxury brands should definitely consider a collab here.
4. @DubaiTourism – Dubai’s official tourism handle
They’re active and often team up with travel influencers. Aussie travel agencies or airlines wanting to promote direct flights and tours will find this a killer partnership.
5. @NoofAlMarri – Noof Al Marri
A fashion and lifestyle influencer with a sharp eye on Middle Eastern trends. Aussie beauty and apparel brands can tap into her audience for authentic exposure.
6. @OmarAlBusaidy – Omar Al Busaidy
A poet, speaker, and mentor, Omar’s unique blend of culture and motivation grabs diverse followers. Aussie wellness and education brands can leverage his voice.
7. @AhlamAlshamsi – Ahlam Al Shamsi
Popular Emirati singer with a massive fanbase. If you’re in entertainment, music, or lifestyle, a collab here can skyrocket brand awareness.
8. @MariamAlSayegh – Mariam Al Sayegh
Tech influencer and software engineer tweeting about AI and innovation. Aussie tech startups should watch this space closely.
9. @SultanAlQassemi – Sultan Al Qassemi
Art historian and commentator with a niche but engaged audience. Perfect for Aussie brands in art, culture, and education sectors.
10. @FadWaAlMarzouqi – FadWa Al Marzouqi
Health and fitness coach with a loyal following. Aussie health supplements or activewear brands can score big here.
📊 People Also Ask
What makes Twitter influencers in the UAE effective for Aussie brands?
Twitter influencers in the UAE are plugged into local conversations and trends, offering genuine reach to niche audiences. Aussie brands benefit from their cultural insight and trustworthiness, ensuring your message lands well.
How do Aussie marketers typically pay UAE influencers?
Most opt for PayPal or international wire transfers in AED. Contracts and invoices usually comply with UAE regulations, so legal vetting is a must.
Can Aussie brands use the same influencer strategies in UAE as at home?
Not exactly. UAE’s market values local customs and language nuances. Aussies should adapt content respectfully and lean on influencers familiar with the local vibe to avoid missteps.
❗ Aussie Brands Beware: Legal and Cultural Must-Knows
The UAE doesn’t mess around with false advertising or sensitive content. Anything political, religious, or culturally insensitive can land you in hot water. Always get influencer contracts vetted locally and ensure content aligns with UAE social values.
💡 Pro Tips for Aussie Advertisers Working with UAE Twitter Influencers
- Build relationships before pitching. Follow, engage, and understand their style.
- Use AED for payments and factor in currency fluctuations.
- Collaborate on content that blends Aussie authenticity with local relevance.
- Track campaign results with tools like Hootsuite or Sprout Social to optimise ROI.
📢 Wrapping Up
If you want a slice of the UAE pie, tapping into these 10 Twitter influencers is a no-brainer. Their reach, credibility, and cultural know-how will save you time and cash while opening doors in this fast-growing market. As of 2025 May, cross-border influencer marketing between Australia and the UAE is heating up — don’t miss the boat.
BaoLiba will keep updating Australia’s global influencer marketing trends. Stay tuned and follow us for the latest insights and practical tips.
