If you’re an Aussie advertiser or content creator keen on cracking the UAE market via Twitter, you’re in the right spot. The UAE’s digital scene is buzzing, and Twitter remains a prime channel for engaging a diverse, tech-savvy crowd. As of May 2025, collaboration with the right local influencers on Twitter can seriously boost your brand’s presence Down Under and across the Gulf.
Let’s cut through the noise and get straight to the point: here are the top 10 Twitter influencers in the UAE you should be teaming up with — plus how to approach them Aussie-style, payment tips, and a few legal heads-ups to keep your campaigns smooth sailing.
📢 Why Twitter and Why UAE?
Australia’s brands are no strangers to social media marketing, but the UAE is a whole different kettle of fish. The Emirates have a young, affluent population with high mobile penetration and an appetite for digital content. Twitter is a favoured platform for real-time news, opinions, and trendsetting, making it a goldmine for marketers.
For Aussie businesses, cracking the UAE market via Twitter influencers taps into a bilingual, globalised audience that’s big on fashion, tech, luxury, and lifestyle — sectors Aussie brands often excel in.
Plus, with the Australian dollar (AUD) hovering steady in 2025, Aussie advertisers can negotiate decent deals thanks to favourable currency exchange rates.
💡 How Aussie Advertisers Should Work with UAE Twitter Influencers
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Do Your Homework: Not all influencers are created equal. Check their engagement rates, audience demographics, and past collabs. Tools like BaoLiba can help you scout and vet the right tweeps.
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Tailor Your Pitch: UAE influencers appreciate respect for local culture and customs. Make your outreach personal, clear, and highlight mutual benefits.
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Payment Methods: Most UAE influencers prefer digital wallets or bank transfers via platforms like PayPal, Payoneer, or even direct UAE bank transfers. Aussie dollars are fine, but clarify currency conversion and fees upfront.
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Contracts and Compliance: UAE has strict advertising laws, especially around disclosures and content related to certain products (alcohol, pharmaceuticals). Make sure your contract covers these and aligns with both UAE and Australian regulations.
📊 Top 10 Twitter Influencers in UAE You Should Collaborate With
Here’s the no-fluff list of Twitter influencers dominating the scene in the UAE as of May 2025 — all ready for Aussie brands to tap into:
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@HudaBeauty – Huda Kattan
Beauty mogul and entrepreneur, Huda’s tweets about makeup trends and skincare reach millions. Perfect for Aussie beauty brands looking to enter the Gulf market. -
@OmarAlBusaidy
A Dubai-based writer and thought leader on culture and lifestyle. Great for Aussie travel and lifestyle brands wanting authentic storytelling. -
@NoorStars
One of the biggest Arabic YouTubers and Twitter personalities. Collaborate with her for massive reach among younger demographics. -
@AhmedAlShamsi
Tech guru and startup evangelist with a loyal following of entrepreneurs and innovators. Ideal for Aussie fintech and tech startups. -
@MariamRod
Fashion and luxury lifestyle influencer with a high engagement rate. Aussie labels in fashion or jewellery take note. -
@KhalidAlAmeri
Popular Emirati content creator known for family and culture content. Great for Aussie brands targeting local family audiences. -
@ZainabAlOthman
Foodie and travel influencer tweeting about UAE’s culinary scene. Perfect fit for Aussie food and hospitality brands. -
@FaisalAlBasri
Political and social commentator with a sharp voice, engaging a mature, educated audience. Aussie brands in education or consulting can benefit. -
@LatifaAlShamsi
Fitness and wellness advocate with a focus on healthy living in the Gulf. Ideal for Aussie health and wellness brands. -
@RashedAlMajed
Music and entertainment influencer with a massive regional following. Great for Aussie entertainment and lifestyle collaborations.
❗ People Also Ask
Who are the most influential Twitter users in the UAE?
The most influential Twitter users in the UAE span lifestyle, beauty, tech, and culture sectors. Names like Huda Kattan (@HudaBeauty) and Khalid Al Ameri (@KhalidAlAmeri) top the list with their massive, engaged followings.
How do Australian brands pay influencers in the UAE?
Most UAE influencers accept payments via PayPal, Payoneer, or direct bank transfers. Aussie dollars are usually converted to UAE dirhams, so clarify currency conversions and fees beforehand.
What legal considerations should I be aware of when working with UAE influencers?
The UAE has strict advertising rules, especially around disclosures and prohibited content (e.g., alcohol, gambling). Contracts should clearly state compliance, and you should ensure content respects local cultural norms.
📊 What Aussie Advertisers Can Learn from UAE Twitter Collabs
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Localisation is king: Aussies can’t just slap a generic campaign into the UAE market. Influencers help bridge cultural gaps with authentic local voices.
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Engagement beats follower count: Look for influencers with genuine engagement — a retweet or comment from the right person can do more than millions of passive followers.
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Use BaoLiba for smart matchmaking: BaoLiba’s platform helps Aussie marketers find UAE influencers by niche, engagement, and audience quality, saving heaps of time and guesswork.
💡 Final Thoughts
As of May 2025, Aussie advertisers and creators have a golden opportunity to ride the UAE Twitter wave. Collaborating with these 10 influencers offers a direct line to a vibrant, affluent audience hungry for authentic, localised content.
Remember, the key is to approach with respect, clarity, and a solid strategy — and nail down those payment and legal details upfront so you can focus on what really matters: killer content and genuine engagement.
BaoLiba will keep updating the latest in Australia’s influencer marketing trends and global collaborations. Stay tuned and keep smashing those campaigns!
