If you’re an Aussie advertiser or content creator looking to crack the UAE market, teaming up with the right Twitter influencers is the golden ticket. Twitter remains a powerhouse platform in the UAE for real-time chatter, news, and trendsetting voices. As of 2025 May, with Australia’s marketing scene leaning heavily into cross-border digital collabs, knowing which UAE Twitter stars to court can seriously boost your brand’s visibility and ROI Down Under and beyond.
Here’s a no-fluff, straight-shooter rundown of the 10 top Twitter influencers in the UAE you should have on your radar right now. We’ll also touch on practical Aussie-style collab tactics, payment methods, and legal tips when dealing with Middle Eastern markets.
💡 Why UAE Twitter Influencers Matter for Aussies
Australia’s marketing vibe is shifting. According to 2025 May data, Aussie brands are hungry for international reach, especially in fast-growing markets like the UAE. Twitter is a prime battleground because it’s where UAE’s youth, professionals, and trendsetters congregate. Unlike Instagram’s glam overload, Twitter’s raw and real talk helps brands build authentic connections.
For Aussie advertisers used to working with TikTok or Instagram influencers locally, UAE Twitter collabs require some tweaks:
- Payment: AED (Dirham) is the local currency. Many influencers expect PayPal, bank transfers, or even crypto.
- Culture: UAE is conservative, so steer clear of controversial topics. Respect local customs.
- Legal: Influencer partnerships must comply with UAE’s strict advertising laws. Transparency and disclaimers are a must.
📢 Top 10 UAE Twitter Influencers to Watch
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@HudaKattan – Beauty mogul and founder of Huda Beauty, Huda’s Twitter presence is a mix of beauty tips and lifestyle insights. Aussie beauty brands targeting Middle Eastern women should defo hit her up.
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@KhalidAlAmeri – Known for his heartwarming and relatable content about life in the UAE, Khalid is perfect for brands wanting to connect on a family or lifestyle angle.
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@OmarBorkan – Actor and model with a massive Twitter following. His posts blend fashion and travel, ideal for Aussie brands in apparel or tourism.
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@NoonTalks – A media outlet run by UAE locals, offering sharp takes on culture and current affairs. Great for B2B or tech brands wanting to raise awareness.
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@ZahraLari – The first Emirati figure skater and an advocate for women’s empowerment. Collaborate with her for sportswear or wellness campaigns.
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@TaimAlFalasi – Entrepreneur and media personality who shares insights on business and innovation in the UAE, perfect for Aussie fintech or startup brands.
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@NaylaAlKhaja – UAE’s first female film director, Nayla’s Twitter is a hub for creative content and empowerment narratives.
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@FazzaOfficial – The official account of Sheikh Hamdan bin Mohammed, a major influencer in lifestyle and adventure niches. High-profile but worth the shot for luxury Aussie brands.
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@MunaAbdulaziz – Fashion and lifestyle influencer championing modest fashion, a booming sector in the UAE.
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@YousefAlJasmi – Actor and comedian, ideal for brands aiming at the youth demographic with a sense of humour.
📊 Aussie Brands Crushing It with UAE Twitter Collabs
Brands like Aussie skincare giant Sukin and travel platform Webjet have jumped on UAE Twitter influencers to tap into the luxury and wellness markets. They combine content localisation with Aussie straightforwardness, making campaigns feel genuine rather than forced.
Local Aussie payment platforms like Afterpay and Zip are also expanding their reach in the UAE, often partnering with influencers to promote flexible payment options for cross-border shoppers. Payment transparency and ease are key to building trust.
💡 Practical Tips for Aussie Advertisers
- Localise your content: Don’t just translate English copy. Use UAE slang, references, and cultural nuances.
- Contracts & compliance: Always have influencer agreements vetted for UAE legal standards. Disclosures are non-negotiable.
- Payment methods: Plan for currency conversion fees when paying in AED. PayPal is preferred but wire transfers are common.
- Track and optimise: Use tools like Twitter Analytics and third-party platforms (e.g., BaoLiba) to monitor engagement and ROI.
### People Also Ask
Who are the top UAE Twitter influencers in 2025?
The leading names include Huda Kattan, Khalid Al Ameri, and NoonTalks among others. These influencers have strong followings and cater to diverse niches from beauty to business.
How can Australian brands collaborate with UAE influencers on Twitter?
Start by researching influencers’ audience and style, reach out with clear proposals, agree on payments in AED or via PayPal, and ensure contracts comply with UAE advertising laws.
What’s the best way to pay UAE Twitter influencers from Australia?
PayPal and international bank transfers are the go-to methods. Be mindful of currency exchange rates and transaction fees.
❗ Risk Reminder
Collaborating with influencers overseas, especially in a market like the UAE, means navigating legal and cultural minefields. Always consult local experts or platforms like BaoLiba who know the terrain. Avoid content that could be deemed insensitive or politically charged.
Final Thoughts
If you want to win in the UAE market via Twitter, these 10 influencers should be on your shortlist. Aussie brands and content creators can learn a lot from their authentic engagement style and cultural savvy. Keep your campaigns localised, legally compliant, and transparent.
BaoLiba will keep tracking and updating Australia’s influencer marketing trends in the UAE and beyond. Stay tuned, and let’s get those cross-border collabs rolling!
