If you’re an Aussie advertiser or content creator looking to tap into the UK market, Twitter remains a goldmine for influencer marketing. As of 2025 May, the platform’s buzzing with voices that can seriously move the needle for your brand — whether you’re flogging Aussie-made gear or promoting a tech service.
I’m here to spill the tea on the top 10 Twitter influencers in the UK you should be chatting with right now. These folks know their stuff, have loyal followings, and can help you crack the UK scene like a pro. Plus, I’ll walk you through how to approach collaborations down under, including payment tips and legal bits you gotta mind.
📢 Why Twitter and Why UK Influencers Matter to Aussies
Australia and the UK share heaps of cultural similarities, making the UK a natural export market for Aussie brands. Twitter’s real-time vibe is perfect for trend-savvy campaigns, especially if you’re eyeing industries like fashion, tech, sports, or entertainment.
On the payment front, most UK influencers are cool with bank transfers, PayPal, or platforms like Wise — all handy for Aussie dollars (AUD) conversions. Just keep in mind the exchange rates and possible fees. The UK’s strict advertising rules, governed by the ASA (Advertising Standards Authority), demand transparency — so make sure all sponsored content is clearly labelled.
💡 How Aussies Can Work With UK Twitter Influencers
- Direct outreach: Slide into their DMs or email — keep it casual but professional.
- Collaborate via agencies: UK-based influencer agencies like The Goat Agency or Influencer Matchmaker can bridge the gap.
- Use platforms: BaoLiba’s global influencer database is a no-brainer for finding legit collaborators.
Remember, UK influencers love brands that get their local lingo and culture. So do your homework on UK slang and current events to avoid sounding like a total tourist.
📊 Top 10 Twitter Influencers in the UK for 2025
Here’s a no-fluff list of UK tweeps who are killing it right now. They cover niches from comedy and tech to politics and lifestyle — prime spots for Aussie brands wanting that UK cred.
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@EmmaJaneUncensored
A journalist and cultural commentator with a sharp wit. Great for lifestyle and media brands. -
@TechieTomUK
Tech guru with a loyal following among early adopters. Perfect if you’re launching gadgets or apps. -
@FitFamUK
Fitness influencer and personal trainer sharing workouts and nutrition tips. Ideal for health and wellness products. -
@LondonFoodieLife
Food blogger and restaurant critic who can get your Aussie food product featured on the UK’s foodie radar. -
@PoliticoPaul
Political analyst with a huge engagement rate. Great for campaigns with social causes or awareness. -
@EcoWarriorJess
Sustainability advocate pushing green initiatives. If your brand is eco-friendly, Jess is your go-to. -
@ComedyCarl
Stand-up comic with a massive Twitter fanbase. Perfect for brands wanting to inject humour into their marketing. -
@FashionFiFi
Fashion influencer known for street style and seasonal trends. Spot-on for Aussie fashion brands breaking into the UK. -
@GamerGuyUK
Gaming streamer and commentator with a young, engaged audience. Ideal for gaming or tech-related products. -
@TravelTashaUK
Travel and lifestyle influencer showcasing hidden UK gems and beyond. Great if you’re promoting travel gear or experiences.
❗ People Also Ask
How do I find Twitter influencers in the UK?
Start by researching hashtags relevant to your niche, use influencer marketing platforms like BaoLiba, or reach out to UK agencies specialising in influencer collaborations.
What’s the best way to pay UK influencers from Australia?
Most UK influencers accept payments via PayPal, Wise, or direct bank transfers. Just be mindful of currency conversion and transfer fees.
Are UK influencer marketing laws different from Australia?
Yes, the UK has strict rules under the ASA requiring clear disclosures of sponsored content. Australia’s ACCC has similar guidelines, but always double-check to avoid penalties.
📢 Marketing Trends in Australia and UK Influencer Collabs (May 2025)
By May 2025, Aussie advertisers are leaning more into micro and nano influencers in the UK. These smaller accounts often boast higher engagement and more authentic connections, ideal for niche Aussie brands wanting to build trust abroad without blowing the budget.
Cross-border influencer campaigns are also riding the wave of video content — Twitter Spaces and short clips are proving massive for engagement. Aussies should consider localising their messaging to suit UK humour and trends rather than just translating content.
💡 Pro Tips for Aussie Advertisers Collaborating with UK Twitter Influencers
- Localise your pitch: Use UK slang, mention local events, or pop culture references.
- Keep payment transparent: Discuss rates upfront and prefer platforms that protect both parties.
- Track performance: Use UTM links and Twitter Analytics to measure ROI.
- Respect cultural nuances: Avoid Aussie-specific terms that might confuse the UK audience.
- Leverage BaoLiba: Our platform helps you vet influencers, manage contracts, and streamline payments.
Final Thoughts
If you’re serious about cracking the UK market via Twitter, these 10 influencers are your best mates right now. Collaborating with the right voices will not only boost brand awareness but also help you build lasting connections across the pond.
Keep your eyes peeled for evolving trends and always play by the rules. BaoLiba will continue updating Australia’s influencer marketing trends, so make sure you’re following us for the freshest insights.
Ready to make your mark in the UK? Start reaching out and watch your Aussie biz go global!
