If you’re an Aussie brand or content creator looking to crack into the Vietnamese market, teaming up with the right YouTube influencers is a no-brainer. Vietnam’s digital scene is booming, and YouTube remains king for video content, making it a goldmine for targeted marketing campaigns.
As of May 2025, Vietnam’s YouTube scene is buzzing with creators who’ve nailed local vibes and trends, and if you want to play the long game down under, aligning with these influencers will give you a leg up. Whether you’re launching a new product, pushing services, or building brand awareness, here’s the lowdown on the top 10 YouTube influencers in Vietnam you should seriously consider.
📢 Why Vietnam and YouTube for Aussie Brands?
Vietnam’s youth population is digital-first, with over 70% active on social media. YouTube is their go-to for entertainment, education, and shopping inspo. For Aussie advertisers, this means a chance to reach millions with authentic, localised content.
Plus, payment integrations have never been smoother. Aussies can easily pay via PayPal or credit cards in AUD, and thanks to platforms like BaoLiba, you can manage influencer deals and campaigns efficiently, ensuring smooth commissions and ROI tracking.
💡 The 10 Vietnamese YouTubers You Need on Your Radar
1. FAP TV
With millions of subscribers, FAP TV is Vietnam’s equivalent of a comedy and lifestyle powerhouse. Their sketches resonate across age groups, making them perfect for brands targeting broad demographics.
2. PewPew
A former pro gamer turned content creator, PewPew is massive in the gaming and entertainment space. Aussie brands in tech, gaming gear, or lifestyle products should seriously consider him.
3. Sơn Tùng M-TP
This pop star’s YouTube channel combines music and lifestyle content. Collaborating here is ideal if you’re in fashion, cosmetics, or entertainment sectors.
4. MisThy
A queen of gaming and vlogging, MisThy’s fanbase is young and engaged—perfect for brands wanting to tap into Gen Z and millennials.
5. Hậu Hoàng
Known for entertaining and relatable content, Hậu Hoàng is a hit with younger audiences. She’s a great fit for lifestyle, food, and education brands.
6. Giang Ơi
For Aussie eco-friendly or wellness brands, Giang Ơi’s focus on mindful living and personal growth makes her a credible partner.
7. The Present
This channel mixes pop culture reviews and quirky content, drawing in urban, trendy viewers. Ideal for fashion and tech collaborations.
8. Vanh Leg
Music and comedy collide here. His youthful vibe works well for brands targeting teens and young adults.
9. Nhật Anh Vlog
Lifestyle and travel content mixed with humour—great for Aussie travel companies or lifestyle products wanting to enter Vietnam.
10. Fabo
Gaming and tech reviews dominate Fabo’s channel, making him a go-to for brands in electronics or gaming accessories.
📊 People Also Ask
What makes YouTube influencers in Vietnam effective for Aussie brands?
Vietnamese YouTubers have authentic connections with their audience. Their content feels local and relatable, which boosts engagement and trust—key for Aussie brands wanting to avoid the “foreign brand” barrier.
How do Aussie advertisers typically pay Vietnamese influencers?
Most Aussies use PayPal or international credit cards to pay influencers. BaoLiba offers a streamlined platform that handles payments, taxes, and contracts, saving you a headache.
Can Australian brands localise content for the Vietnamese market?
Absolutely. Collaborating with YouTubers who understand local slang, customs, and trends ensures your campaign is culturally resonant and compliant with Vietnam’s advertising laws.
❗ What Aussie Brands Should Watch Out For
Vietnam’s legal framework around influencer marketing is evolving. Always ensure contracts cover content ownership, disclosure rules, and payment terms. Aussie advertisers need to respect local sensitivities—avoid controversial topics and be mindful of cultural nuances.
Also, keep in mind the currency difference—payments in Vietnamese Dong (VND) might be involved, so factor in exchange rates and potential fees. BaoLiba’s platform helps manage this seamlessly.
💡 Pro Tips for Aussie Advertisers Collaborating with Vietnamese YouTubers
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Go local in storytelling: Don’t just translate your Aussie campaigns—work with influencers to create fresh narratives that vibe with Vietnamese audiences.
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Leverage BaoLiba: Their platform offers a one-stop shop for influencer discovery, campaign management, and payment processing, making cross-border collaborations hassle-free.
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Focus on micro-influencers too: Besides the big names, smaller channels with niche audiences can deliver higher engagement and better ROI.
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Align with Vietnamese holidays and trends: Tet (Lunar New Year) and other local festivities are prime times for campaigns.
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Track and optimise: Use real-time analytics to tweak your campaigns and maximise impact.
📢 Wrapping It Up
If you’re an Aussie brand or content creator keen on Vietnam, these top 10 YouTube influencers will give you the local edge you need. From gaming to lifestyle, music to comedy, there’s a channel to fit your niche and budget.
In 2025 May, Vietnam’s social media landscape is dynamic and ripe for Aussie businesses ready to dive in with authentic, localised influencer partnerships. Get on board, stay savvy, and watch your brand grow.
BaoLiba will continue updating Australia’s influencer marketing trends, so keep an eye out for fresh insights and strategies. Cheers to smashing your Vietnam campaigns!
