If you’re an Aussie brand or content creator keen on tapping into Vietnam’s booming digital scene, YouTube is your golden ticket. As of May 2025, Vietnam’s YouTube community is thriving, with creators pulling in millions of views and engagement daily. For Aussie advertisers and influencers, teaming up with Vietnamese YouTubers can unlock fresh audiences and boost ROI in a market that’s hungry for authentic content.
In this piece, I’ll walk you through the top 10 YouTube influencers in Vietnam you should seriously consider collaborating with. Plus, I’ll sprinkle in some tips on how Aussies can approach these partnerships, payment methods, and the local nuances that matter.
📢 Why Vietnam and Why YouTube
Vietnam’s digital landscape is one of the fastest-growing in Southeast Asia. With over 70 million internet users and a youth-heavy demographic, the country’s social media game is strong. YouTube reigns supreme here—Vietnamese viewers love everything from lifestyle vlogs to tech reviews and gaming streams.
For Aussie brands, Vietnam offers a cost-effective yet high-impact market. Aussies are familiar with influencer marketing on platforms like Instagram, TikTok, and YouTube, but Vietnam demands a slightly different playbook. Language, local culture, and payment preferences mean you need to be savvy and respectful.
By collaborating with Vietnamese YouTubers, you can tap into local trust and ride the wave of viral content. Plus, Vietnamese creators often speak English or use subtitles, making cross-border campaigns smoother.
💡 Top 10 Vietnamese YouTube Influencers to Watch
Here’s a ranked list based on subscriber count, engagement rates, and cross-border appeal. These creators cover a range of niches, so whether you’re in fashion, tech, travel, or food, there’s a match for you.
- FAP TV
- Niche: Comedy sketches, entertainment
- Subscribers: 10+ million
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Why collab: FAP TV’s humour resonates widely, perfect for Aussie brands wanting broad reach.
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Sơn Tùng M-TP
- Niche: Music and lifestyle
- Subscribers: 9 million+
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Why collab: Huge influence among youth, ideal for lifestyle and fashion campaigns.
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Ninh Tito
- Niche: Travel and adventure
- Subscribers: 5 million+
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Why collab: Great for Aussie tourism promo targeting Vietnamese travellers.
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MisThy
- Niche: Gaming and entertainment
- Subscribers: 4 million+
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Why collab: Gaming is huge in Vietnam, and MisThy’s community is highly engaged.
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The Anh Family
- Niche: Family lifestyle and parenting
- Subscribers: 3.5 million+
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Why collab: Perfect for Aussie baby brands or family-orientated products.
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Hậu Hoàng
- Niche: Comedy, music, and vlogs
- Subscribers: 3 million+
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Why collab: Her quirky style appeals to Gen Z, great for youthful, edgy campaigns.
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Giang Ơi
- Niche: Lifestyle and personal development
- Subscribers: 2 million+
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Why collab: For Aussie wellness and education brands looking to enter Vietnam.
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JVevermind
- Niche: Comedy and social commentary
- Subscribers: 2 million+
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Why collab: Sharp humour and social insight, good for brands with a bold voice.
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PewPew
- Niche: Gaming and streaming
- Subscribers: 1.8 million+
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Why collab: Another gaming giant, ideal for tech and gadget promotions.
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Changmakeup
- Niche: Beauty and makeup tutorials
- Subscribers: 1.5 million+
- Why collab: Beauty brands targeting Vietnamese-Aussie diaspora will find her spot-on.
📊 How Aussie Brands Can Work with Vietnamese YouTubers
Payment and Contracts
In Australia, we’re used to straightforward contracts and payment in AUD via bank transfers or PayPal. In Vietnam, while these options are also accepted, it’s common to see payment via local e-wallets like MoMo or even international platforms like Payoneer. Make sure your contracts specify currency (usually AUD or USD) and align payment schedules clearly.
Legal and Cultural Considerations
Vietnam’s advertising laws are pretty strict about transparency—so influencers must disclose sponsored content clearly. Aussies should respect this to avoid legal headaches. Also, cultural sensitivity is key: avoid content that might touch on politics or religion, and always keep it light and engaging.
Collaboration Models
- Product Seeding: Send products for reviews or unboxing videos.
- Sponsored Content: Paid videos or mentions, often with specific calls to action.
- Event Partnerships: Host or sponsor live streams, meet-ups, or challenges.
- Affiliate Marketing: Trackable links to gauge ROI and offer commissions.
🤔 People Also Ask
Which Vietnamese YouTube influencer has the largest audience?
As of May 2025, FAP TV leads with over 10 million subscribers, making them Vietnam’s top YouTube channel for collaborations.
How do Aussie brands pay Vietnamese influencers?
Typically via international bank transfers, PayPal, or e-wallets like MoMo. Contracts should clarify currency and payment terms to avoid confusion.
What kind of content performs best on Vietnam’s YouTube?
Comedy, music, gaming, and lifestyle content dominate. Vietnamese viewers love relatable, fun, and authentic content that connects culturally.
📢 Final Thoughts
Diving into Vietnam’s YouTube influencer scene is a savvy move for Aussie advertisers and creators. With the right partners—like the 10 influencers listed here—you can crack open a vibrant market hungry for authentic Aussie content and brands.
Remember, success lies in respecting local culture, choosing the right influencer, and setting clear, professional terms. BaoLiba will keep you updated on Australia’s influencer marketing trends and help you navigate global collaborations smoothly. Keen to expand your reach? Keep us on your radar.
