If you’re an Aussie brand or creator keen to crack the Vietnam market, teaming up with the right YouTube influencers is your golden ticket. Vietnam’s social scene is buzzing, especially on tube platforms like YouTube, where content creators command serious attention. As of May 2025, Vietnam’s digital economy is booming, and partnering with local influencers is hands down one of the smartest moves to get your brand noticed.
This isn’t just theory — I’m talking real-deal, battle-tested intel from the trenches of cross-border influencer marketing. Whether you’re a Sydney-based fashion label or a Melbourne digital agency, here’s the lowdown on the top 10 Vietnamese YouTube influencers you gotta know, plus how to collaborate Aussie style with easy payment methods and legal smarts.
📢 Why Vietnam and Why YouTube Influencers?
Vietnam’s YouTube scene is massive — with over 70 million internet users and a young, savvy audience, it’s a fertile ground for brand growth. Aussies love tube for its authenticity and reach, and Vietnamese creators bring that local flavour you can’t fake.
If you’re thinking paid ads alone can cut it, think again. Influencer collabs build trust faster because they speak the local lingo, understand cultural vibes, and can drive engagement that ads struggle to match.
💡 How Aussie Brands Work With Vietnamese YouTubers
From my experience working with brands like Frank Green and Koala Mattress, the key is to keep it simple but slick:
- Communication: English is common but Vietnamese fluency or a local rep helps smooth negotiations.
- Payment: Aussies typically use AUD via PayPal, Wise, or direct transfers. Many Vietnamese creators accept USD or VND, so plan your FX and payment timing carefully.
- Contracts: Aussie standards apply — clear briefs, usage rights, and payment terms. Vietnam’s legal system is different, so get local advice or use platforms like BaoLiba that handle contracts and compliance.
- Content Style: Aussies love straightforward, no-fluff content. Vietnamese creators are masters of storytelling with a pinch of humour or emotional punch. Let them bring their style but align on key messages.
📊 Top 10 Vietnamese YouTube Influencers You Should Collaborate With in 2025
Here’s the list of 10 tube creators making waves in Vietnam. These folks cover everything from lifestyle and tech to beauty and gaming — perfect for Aussie brands looking to tap into various niches.
1. Hà Anh Tuấn
Known for his smooth voice and chill vibes, Hà Anh Tuấn is a lifestyle influencer with a loyal fanbase. Great for brands in fashion, wellness, or travel.
2. Quang Hải Official
Sports and fitness content king. If you’re pushing activewear or health supplements down under, this bloke’s your guy.
3. JVEvermind
Tech and gaming guru with over 3 million subs. Ideal for Aussie gadgets, apps, or gaming products eyeing Vietnam.
4. AnVy
Beauty and skincare influencer with a massive female following. Perfect for Aussie cosmetics brands wanting authentic tuber reviews.
5. PewPew
One of Vietnam’s OG gaming streamers. Collaborate for live streams or product launches in the gaming space.
6. Thơ Nguyễn
Family and kids content creator. Aussie brands in toys, baby care, or educational products can’t miss tapping into her audience.
7. FAP TV
Comedy and sketch channel with huge reach among younger audiences. Great for brands targeting Gen Z and millennials.
8. MisThy
Lifestyle vlogger with a focus on travel and food — killer for Aussie tourism campaigns or food brands wanting to go viral.
9. Phong Vũ Official
Tech reviewer with razor-sharp insights. Handy for Aussie electronics or software companies launching in Vietnam.
10. Tâm Lê
Health and fitness coach who blends motivation with practical tips. Perfect for wellness brands or fitness gear.
❗ What To Watch Out For When Collaborating
- Cultural Missteps: Vietnam’s culture is unique, so avoid generic Aussie slang or jokes that might not land.
- Payment Delays: Vietnamese creators value punctual payments; delays can kill trust.
- Platform Policies: YouTube’s rules vary by country. Make sure content complies with both Aussie and Vietnamese ad standards.
- Measurement: Tracking ROI needs to account for local buying habits and platforms beyond YouTube, like TikTok or Zalo.
### People Also Ask
What types of YouTube influencer collaborations work best in Vietnam?
Sponsored videos, product placements, and live streams are king. Also, mini-series or challenge videos engaging the community can create buzz.
How do Aussie brands pay Vietnamese YouTubers?
Most use PayPal, Wise, or bank wire transfers in AUD or USD. Sometimes crypto payments are accepted but proceed with caution.
Can small Aussie brands collaborate with Vietnamese influencers?
Absolutely. Micro-influencers are cost-effective and often have higher engagement rates. Platforms like BaoLiba help connect small brands with local creators hassle-free.
📊 Aussie Brands Winning with Vietnamese Influencers
Take Frank Green — they teamed up with Vietnamese lifestyle YouTubers to launch their eco-friendly drink bottles in Ho Chi Minh City. Using local tube stars helped build trust and drove solid sales through Vietnamese e-commerce channels.
Similarly, Koala Mattress ran collabs with fitness and health influencers like Tâm Lê to target Vietnamese millennials discovering Aussie wellness brands.
Final Thoughts
Jumping into the Vietnam market with YouTube influencers is no longer “nice to have” — it’s a must for Aussie brands wanting serious growth in SEA. As of 2025 May, the tube scene in Vietnam is ripe, and these 10 influencers offer a direct line to millions of engaged viewers.
BaoLiba will continue updating Australia’s influencer marketing trends, so keep an eye here for fresh intel and insider tips.
If you’re keen to get started or want a full strategy tailored to your brand, hit us up — we’re all about helping Aussie advertisers and creators crush it in Vietnam and beyond.
